Report
No matter your brand size, you deserve the Full View™
You shouldn’t need a team of data miners or an unlimited budget to understand consumer behavior. NIQ’s Byzzer™ delivers small businesses and emerging brands the most complete and clear understanding of consumer behavior so you can see the pathway to growth at a price that fits your budget.
Now available: 2024 Consumer Outlook
Consumers have been tested in more ways than one over the past year. Pockets of growth have emerged as consumers pivot spending behaviors to survive and thrive.
NIQ’s Consumer Outlook 2024 summarizes this year’s top consumer trends and strategic insights to help your organization succeed.
NIQ SnapViews
- Beverage
February 2024
Factors Fueling Energy Beverage Growth
In the dynamic ready-to-drink aisle, Energy Drinks continue to outperform. What can we learn from this powerhouse category’s success? Click to download the infographic
January 2024
Functional Claims in the Beverage Category
Metabolism Support and Obesity Support claims drove the fastest growth in Functional Beverages this year. Click to download the infographic
- Grocery
January 2024
Hispanic Shopping Dynamics in the Grocery Dept
Since Q1 2021, the Grocery Department has grown its Sales from Hispanic Consumers by nearly 30%. Click to download the infographic
February 2024
Online Shopping Dynamics in the Grocery Dept
In the last 3 years, the Grocery Department has grown its Online Sales by nearly 39% (2x In-Store). Click to download the infographic
- Beauty, Baby, Personal Care and Health
January 2024
Post COVID Cold & Flu Trends
Seasonal peak volume for Remedy Categories* have almost doubled post covid while Preventative Categories**continue to decline. Click to download the infographic
February 2024
Patches: An emerging delivery format across the health aisle
What began as a skin care phenomenon has spurred new product development and consumer interest across various healthcare categories. Click to download the infographic
- Perishables
February 2024
Seafood and SpectraTM Lifestyle Profiles
Salmon is the largest dollar grossing Fresh Seafood category with almost $2 Billion more dollar sales than the next largest category. Click to download the infographic
Stay tuned for more!
Uncover a Clearer Path to Growth with Byzzer™ by NIQ:
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Comprehensive POS & Shopper Data
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Solutions for Every Stage of Growth
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Grow market share across retailers like Whole Foods, Amazon, Target, Sally Beauty, Pet Supplies Plus, online, independent retailers, and more. From ad hoc reports to a Byzzer™ platform subscription, our team will help you access the most comprehensive and up-to-date retail and consumer data on the market —without breaking the bank.
Naturally Network’s Minority-Owned Fellowship, powered by NIQ, is a program built to support the success of racially and ethnically underrepresented business CPG founders.
Naturally Network’s Minority-Owned Fellowship is a 12-week program built to support and advocate for racially and ethnically underrepresented, early-stage founders in the natural and organic CPG industry. The program brings together resources, tools, and community, facilitating access to opportunities and success for Fellows in the program.
“The fellowship helps foster diversity and empower minority-owned businesses to reach long-term success. We are proud to serve as the main sponsor of the national Minority-Owned Fellowship and support diversity in the CPG industry.”
– Kymberly Graham, VP, Head of Commercial DEI, NIQ
Meet the 2024 Fellows!
Let’s Grow, Together
Businesses at different stages have diverse needs. Whether you’re looking to nail your next retailer pitch, are expanding distribution, or need to defend your turf, we have the data and tools you need to succeed. From personalized subscriptions to ad hoc reporting, you can get the data you need without spending your entire budget.
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Want help jumpstarting your next stage of growth?
Schedule a free consultation today to learn more about driving your brand’s growth with data– and how to get the most out of your free subscription.
Click your city to get a complementary Byzzer™ account!
Now that Naturally Network has officially partnered with NIQ, our members have free-trial access to their world-class data on their platform, Byzzer™. Their robust reporting helps emerging brands take the guesswork out of establishing a growth strategy through targeted reports and easy-to-follow action steps. Want to learn more about how NIQ can support your business? We recommend starting with a 1:1 consultation.
