
Optimize your sales and distribution growth
NIQ Byzzer is the ideal solution for emerging CPG manufacturers to get the data they need, when they need it, at an affordable price.


Free access with Naturally Network
Through NIQ’s partnership with Naturally Network, natural and organic brand members get access to NielsenIQ’s Byzzer to run three free reports to help power their retail success.
Just click on your home chapter’s logo below to sign up.

Gain traction with retailers
Having the right data—and knowing how to use it—can help you nail every retailer conversation.
My Stories
Autogenerated presentations with the KPIs you need to convince retailers why you’ve earned your shelf space
Brand Score
See how your brand is performing relative to your category and competition
My Alerts
Set up weekly alerts to track your performance and your competitors, customizable by brand, category, and time frame
My Reports
35+ customizable report templates on your brand, including Total Wellness health, sustainability, and ingredient product attributes
Data On Demand
Access the data you need—weekly, account level, UPC level, and Wellness—any time of day with Data on Demand

Affordable for small brands
Byzzer’s pricing is tailored to your individual needs and budget: there’s no one-size-fits-all rate. Flexible ad-hoc options let you purchase one-time report runs just in time for retailer or investor conversations, and monthly subscriptions offer affordable ongoing access.
There’s a package within reach for every brand, even if you’re not on a shelf yet.
Have no budget? Try our free no-risk subscription to run three reports.

NIQ is proud to support Naturally Network’s M/O Fellowship.
The MO Fellowship’s goal is to build a more accessible and equitable CPG industry at a time when 77% of founders are white, regardless of gender or education. We are proud to support Naturally Network’s Minority-Owned (M/O) fellowship by providing access to industry-leading category data and office hours with data experts.
Diversity and Inclusion are foundational to our culture at NIQ. Our diverse values are present in everything we do, from product launches to data research and corporate principles to management practices.

A first-choice retail solution
CIO Review recently put out their annual listing of 10 companies that are at the forefront of providing Retail Tech solutions and transforming businesses.
At the top of the list? Byzzer, powered by NIQ!


Get ready for the season opener!
The second annual NIQ Founders Pitch Slam will bring together some of the most innovative and transformative emerging CPG brands, challenging an elite set of founders to pitch their companies to industry insiders and business leaders as they vie for a first-place award of more than $500k including a $50,000 cash prize and in-kind prizes.