Analysis
Let’s Talk Consumer Behavior
The more the market changes, the more you Need to Know. NIQ is here to talk solutions and help you stay ahead of it all. Tell us your biggest “Need to Know” right now, and we’ll deliver the insights, guidance, and the Full View that keeps you in the know.
Nicole Collida
Managing Director, U.S. National Accounts
Consumer Behavior with Nicole Collida
Today’s consumers are under a lot of pressure, so understanding consumer behavior as the biggest CPG Need to Know for brands looking to get ahead.
Digging deeper, there are three top issues brands need to think about right now:
- Overcoming marketplace volatility
- Gaining and maintaining brand loyalty
- The state of E-Commerce and Omnichannel
Stay tuned for new episodes of the Need to Know podcast to get more insight into these challenges and your biggest Consumer Behavior need to knows from our own Nicole Collida.
Consumer Behavior: Shoppers Under Pressure
Today’s consumers are under a lot of pressure, or are they?
NIQ data shows consumers diverging in their spending habits, their feelings regarding the overall economy, and their own financial situations. This means FMCG brands are faced with a confusing marketplace. But, understanding what’s driving these consumers and their demands can help you grow your brand in 2024 nd beyond.
Consumer Behavior Need to Know Podcast
Episode 4
Shoppers Under Pressure: Finding Stability in Change
In this episode of the Need to Know podcast, Host Nicole Collida explores the challenges faced by today’s pressured shoppers, including rising costs, limited time, and a complex marketplace. She discusses how these factors are impacting consumer behavior and explores opportunities for CPG brands to adapt and thrive. Key takeaways include the importance of understanding evolving consumer values, leveraging innovation to meet affordability needs, and building brand loyalty in a dynamic environment.
Episode 5 – Coming Soon
Decoding Key Shifts in Consumer Behavior
Episode 6 – Coming Soon
Winning the Battle for Consumer Loyalty
Episode 7 – Coming Soon
The Values Shopper: Fresh, Sustainable, Responsible
Consumer Outlook 2024
6 consumer sentiment-driven strategies to power growth and capture spending
Consumers have been tested in more ways than one over the past year—and beyond. Pockets of growth have emerged as consumers pivot spending behaviors to survive and thrive. Dive into a high-level view of this year’s global report.
Last Time on Need to Know: Pricing & Promotion
In our last Need to Know poll, CPG brands agreed that building a successful Pricing and Promotion strategy can be challenging. Between inflationary pressures and shifting consumer behaviors, CPG brands have a lot to consider.
Download our free Ultimate Guide and infographics, or check out LinkedIn Live below.
