NielsenIQ BevAl Trailblazer Program

Creating Equity in Access to Data for Minority-Owned Alcoholic Beverage Brands

Applications Open Soon

Ready to Become a Trailblazer?

NIQ’s BevAl Trailblazer program was built around the idea of creating equity in access to Big Data sets for minority-owned brands. The 3-month program for minority-owned businesses in the CPG industry will bring emerging brand leaders together to help them grow connections and integrate data into their business planning to craft a strong growth path in 2024 and beyond.

NIQ Trailblazer finalists should expect to:

  • Supercharge Their Business Plans – Finalists can take their business planning to the next level more quickly, thanks to complimentary access to the most comprehensive data on the market, direct support from data professionals, and mentorship from industry leaders.
  • Build Brand Awareness – Finalists can build awareness of their brands through connections to retailers, inclusion in NielsenIQ marketing and PR materials, presence at the NielsenIQ Consumer 360® event, and more.
  • Grow Your Professional Network – Finalists will be able to engage not only with each other, but industry experts, retailers, and providers through the program and the connections they’ll make.

“Historically, data access has not been equitable, so getting a Full View of the market has been the privilege of a few. It’s time to make it the power of many.”

Kymberly Graham, Vice President, NielsenIQ

About the Trailblazer Program

NIQ’s BevAl Trailblazer program was built around the idea of creating equity in access to Big Data sets for minority-owned brands. The 3-month program for minority-owned businesses in the CPG industry will bring emerging brand leaders together to help them grow connections and integrate data into their business planning to craft a strong growth path in 2024 and beyond.

NIQ Trailblazer finalists should expect to:​​

  • Supercharge Their Business Plans – Finalists can take their business planning to the next level more quickly, thanks to complimentary access to the most comprehensive data on the market, direct support from data professionals, and mentorship from industry leaders.
  • Build Brand Awareness – Finalists can build awareness of their brands through connections to retailers, inclusion in NielsenIQ marketing and PR materials, presence at the NielsenIQ Consumer 360® event, and more.
  • Make Valuable Connections – Finalists can grow their professional networks by connecting with fellow brand leaders, industry experts, and retailer insiders as they build their brands and work through the program together.

Program Requirements

To be considered as a finalist in the inaugural NIQ BevAl Trailblazer program, brands must be minority-owned and they must currently generate less than $20M in annual sales​. Minority eligibility is established by document submission.

Minority Owner (M/O) Brands qualification criteria:​​

  • US Citizen, for profit enterprise located in the US
  • 51% minority-owned, managed, or controlled; for public companies, 51% of the stock must be owned by one or more minority groups members
  • A minority groups member is an individual who is at least 25% Asian-India, Asian-Pacific, Black, Hispanic, or Native America
  • Majority ownership by female, LGBTQIA+, or veteran status are eligible to apply as well​​
  • Management and daily operations must be exercised by the minority-ownership member(s)

NIQ Trailblazer Partners and Mentors

The NIQ BevAl Trailblazer program wouldn’t be possible without the support of our sponsors and mentors. Our industry partners and mentors are committed to helping create a more equitable environment for minority-owned BevAl brands and are excited to help build a powerful new program.

Stay Tuned for Updates

Meet Our Experts

The NielsenIQ BevAl Trailblazer Program has been designed by these NIQ experts and finalists will get their valuable support and insights as they continue to grow!

Kymberly Graham

VP at NIQ

Jon Berg

VP at NIQ

Kaleigh Theriault

Associate Director at NIQ

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