Analysis
Shape your strategies with a 360-degree view of your consumers
Unveil the full view of consumer insights and brand performance thanks to our Consumer Panels.
Forecast trends. Drive innovation.
Stay a step ahead in a market where consumer actions are ever-evolving. We blend behavioral patterns with deep insights, offering a tailored blend of purchase analysis and survey insights to get at the heart of your shopper’s decision-making and anticipate market trends.
- Track your consumers’ behavior over time
- Survey and segment consumer groups
- Access a cross-country reading of consumer behavior and insights in Europe
1
Assess your landscape and target groups
Our solutions reveal market trends and help you engage effectively with your key demographics, enhancing brand performance and unlocking growth opportunities.
2
Improve your category management
Gain insights into your category’s dynamics, retail impact, and buyer decision-drivers to master your shelf and optimize your product assortment.
3
Optimize pricing & promotions
Understand shopper responses to pricing strategies and craft promotions that resonate, boosting sales and customer engagement
4
Insights for both sides of the shelf
Whether you’re a manufacturer or retailer, benefit from our in-depth market dynamic knowledge for the FMCG industry
5
Develop effective campaigns
Identify and engage your ideal audience, test new concepts, and measure campaign success across touchpoints for more impactful marketing.
6
Perfect the path-to-purchase
Enhance every stage of the customer journey, from pre-purchase decisions to post-purchase experiences.
7
Innovate and launch successfully
Launch with Confidence: identify new product opportunities, gauge market receptiveness, and develop strategies for successful product introductions.
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Omnichannel reading
Get a unique omnichannel reading thanks to the most accurate digital commerce insights.
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Discover the power of enhanced Consumer Panels
We are investing like never before to provide the most accurate consumer & market insights ever.
That’s why we’ve grown our consumer panels across the UK, Italy, France and Spain, unlocking richer, more precise insights into real shopping behavior.
By connecting consumer purchase data with retail sales data, we provide a 360° view of the market—helping you stay ahead of trends and make data-driven decisions with confidence.
The Full View of consumer behavior and brand performance
We combine retail measurement data with real consumer behavior, to offer an unrivaled, comprehensive view of the modern omni-shopper.
Insights at Your Fingertips
Access our insights efficiently and flexibly through our modern, intuitive interface, tailored for on-demand data retrieval, and easily compare cross-country insights in Europe.
Industry Pioneers at Your Service
Benefit from our long-standing expertise in FMCG to get insights that drive real-world results.
Data You Can Rely On
Our rigorous data collection and analysis ensure accuracy and reliability, making us a trusted partner in consumer insights.
Want to get a 360-degree-view of your consumers?
Book a meeting with us to learn more about NIQ Consumer Panel Services.
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