Shape your strategies with a 360-degree view of your consumers

See what others don’t.

Unveil The Full View™: a complete, connected measurement model—capturing every shopper, every channel, and every shelf.

By combining omnichannel retail data with real consumer behaviour, you can spot emerging opportunities, act smarter, and stay ahead.

Total measurement, One Source of Truth.

What are you missing when data only tells part of the story?

With NIQ’s unmatched breadth and depth of data, you can connect what happens at the shelf to how consumers respond. From the extremely online to the extremely offline—and everyone in between—blending retail performance with consumer behaviour gives you total confidence in your next move.

Your all-in-one insights hub: introducing NIQ Discover

Why settle for less when you can have it all—on your terms?

Discover is an integrated platform built for speed, flexibility, and effortless efficiency – available on demand and with unlimited access.
Gain instant access to connected insights (including cross-country European view), advanced analytics, and expert support.; all powered by NIQ Ask Arthur AI technology.

Have a look at the NIQ Discover platform!

Discover our AI capabilities with Ask Arthur!

Key benefits to clients

1

Assess your landscape and target groups

Our solutions reveal market trends and help you engage effectively with your key demographics, enhancing brand performance and unlocking growth opportunities.

2

Improve your category management

Gain insights into your category’s dynamics, retail impact, and buyer decision-drivers to master your shelf and optimize your product assortment.

3

Optimize pricing & promotions

Understand shopper responses to pricing strategies and craft promotions that resonate, boosting sales and customer engagement

4

Insights for both sides of the shelf

Whether you’re a manufacturer or retailer, benefit from our in-depth market dynamic knowledge for the FMCG industry

5

Develop effective campaigns

Identify and engage your ideal audience, test new concepts, and measure campaign success across touchpoints for more impactful marketing.

6

Perfect the path-to-purchase

Enhance every stage of the customer journey, from pre-purchase decisions to post-purchase experiences.

7

Innovate and launch successfully

Launch with Confidence: identify new product opportunities, gauge market receptiveness, and develop strategies for successful product introductions.

8

Omnichannel reading

Get a unique omnichannel reading thanks to the most accurate digital commerce insights. Our consumer and e-commerce panels currently track in-store and online purchases for more than 5.6M consumers across 53 countries.

6

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Discover the FMCG brands that won the hearts – and baskets – of European shoppers in 2025!

For the first time ever, we’re unveiling NIQ’s European Growth Brands Ranking, spotlighting the top-performing FMCG brands that gained the most shoppers across the region — powered by our freshest 2025 data.

From bold innovation to strategic expansion, these brands are setting the pace in the industry. Swipe to unveil them!

Global State of Health & Wellness 2025

Navigating the shift from health trends to lifestyle choices.

Download the report

The Ultimate Guide to Omnichannel

How to position your team for wins in a constantly evolving shopping environment

Download the guide

Unlock the unmatched spending potential of Gen Z: What brands need to know

Get aligned to the trends and traits that are shaping Gen Z spending now—and that will continue to do so for many years to come.

Read now

Turn insights into real impact

Consumer behavior is always changing. If you’re relying on incomplete data, you’re already behind.

With our integrated ecosystem and expert team, you get faster insights, a holistic view and proven ROI.

Why work with us?

The Full View of consumer behavior and brand performance

We combine retail measurement data with real consumer behavior, to offer an unrivaled, comprehensive view of the modern omni-shopper.

Solutions

Insights at Your Fingertips

Access our insights efficiently and flexibly through our modern, intuitive interface, tailored for on-demand data retrieval, and easily compare cross-country insights in Europe.

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