Shape your strategies with a 360-degree view of your shoppers

Unveil the full view of shopper insights


GfK & NIQ fuse our expertise to bring you the future of consumer insights

NielsenIQ and GfK together offer the Full View™ of customer behavior around the globe – the world’s most complete and clear view of consumer buying behavior combined with unparalleled omnichannel coverage, data platforms, and predictive analytics. And while the European GfK Consumer Panel will no longer be part of our offering, we have a clear strategic vision to provide an industry-leading approach to deliver buyer panels and consumer insights that will drive sustainable growth for top retailers and brands worldwide.

More information on the divestment of GfK Consumer Panel can be found in this press release.

Stay a step ahead in a market where consumer actions are ever-evolving. We blend behavioral patterns with deep insights, offering a tailored blend of purchase analysis and survey insights to get at the heart of your shopper’s decision-making and anticipate market trends.

  • Track your shoppers over time
  • Survey and segment shopper groups
Key benefits to clients
Key benefits to clients


Assess your landscape and target groups

Our solutions reveal market trends and help you engage effectively with your key demographics, enhancing brand performance and unlocking growth opportunities.


Improve your category management

Gain insights into your category’s dynamics, retail impact, and buyer decision-drivers to master your shelf and optimize your product assortment.


Optimize pricing & promotions

Understand shopper responses to pricing strategies and craft promotions that resonate, boosting sales and customer engagement


Insights for both sides of the shelf

Whether you’re a manufacturer or retailer, benefit from our in-depth market dynamic knowledge for both FMCG and Technical Consumer Goods


Develop effective campaigns

Identify and engage your ideal audience, test new concepts, and measure campaign success across touchpoints for more impactful marketing.


Perfect the path-to-purchase

Enhance every stage of the customer journey, from pre-purchase decisions to post-purchase experiences.


Innovate and launch successfully

Launch with Confidence: identify new product opportunities, gauge market receptiveness, and develop strategies for successful product introductions.

Why work with us?
Why work with us?

Largest panels with the deepest insights

Our extensive panels and exclusive POS truth sets offer an unrivaled, comprehensive view of the modern omni-shopper.

Insights at Your Fingertips

Access our insights efficiently and flexibly through our modern, intuitive interface, tailored for on-demand data retrieval.

Industry Pioneers at Your Service

Benefit from our long-standing expertise in FMCG and Technical Consumer Goods to get insights that drive real-world results.

Data You Can Rely On

Our rigorous data collection and analysis ensure accuracy and reliability, making us a trusted partner in consumer insights.

How can we help you?

We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.