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No matter your brand size, you deserve the Full View™
You shouldn’t need a team of data miners or an unlimited budget to understand consumer behavior. NIQ’s Byzzer™ delivers small businesses and emerging brands the most complete and clear understanding of consumer behavior so you can see the pathway to growth at a price that fits your budget.
Uncover a Clearer Path to Growth with Byzzer™ by NIQ:
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Full Market Coverage
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Comprehensive POS & Shopper Data
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Flexible Data to Suit Your Needs
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Solutions for Every Stage of Growth
The NIQ Difference
NIQ is a global leader in retail data solutions and has the most comprehensive and up-to-date retail and shopper panel data on the market. The data used by Fortune 500 brands can now be used by small or emerging brands to grow market share thanks to the Byzzer™ platform.
Don’t Just Take
Our Word for It
Many retailers and manufacturers like you use Byzzer™ NIQ data to gain market clarity and grow their brands. With access to comprehensive reporting, in-person events, and consultations, there’s something for everyone.
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SnapView: April ’24
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Snacking Innovation
Unlock the secrets to snacking success. Download our free infographic on 4 key consumer decision drivers: Good Value, Attributes, Sub-type Alignment, and Differentiation.
SnapView: April ’24
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Candy Innovation
Unlock candy aisle success through innovation and meet consumer expectations in four key areas: Good Value, Attributes and seasonality, Sub-type Alignment, and Differentiation.
SnapView: April ’24
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Sustainability in Household Disposables
Did you know sustainable qualifications drive 70% more growth for Paper & Plastic products? Learn which attributes resonate with your consumers.
SnapView: April ’24
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Bakery Department Purchase Dynamics
Learn how Bakery Department growth this year was purely inflationary; Unit declines are driven by lost buyers and net losses from retained buyers.
Webinar: May ’24
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The Future of Retail
Kenny Juskowiak, Krystal Dawson, and Brandon Galindo discussed the future of retail.
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Let’s Grow, Together
Businesses at different stages have diverse needs. Whether you’re looking to nail your next retailer pitch, are expanding distribution, or need to defend your turf, we have the data and tools you need to succeed. From personalized subscriptions to ad hoc reporting, you can get the data you need without spending your entire budget.
Get Free 1:1 Help
Want help jumpstarting your next stage of growth?
Schedule a free consultation today to learn more about driving your brand’s growth with data– and how to get the most out of your free subscription.