Unpack the power of packaging data to drive innovation and overall business growth 

Our suite of packaging data and insights provides the Full View of retail sales measurement and consumer behavior.

Stay up-to-the-minute on retail and packaging changing trends affecting your business 

Our globally trusted point-of-sale (POS) and packaging attribution data provides the accuracy and granularity needed to validate high-stakes business decisions and set a focused strategy. The most complete view of what and where products are sold, coupled with the why behind the buy. Many sustainable packaging trends exist today. However, which of these work best for the consumer?

Understand the potential upside and risks that CPG brands and packaging companies face when considering a more sustainable package. 

Unpack Insights and Innovations for a Sustainable Future

NielsenIQ provides unmatched packaging coverage and critical attribution data


Proactively identify sales and product trends across categories and brands

  • Sustainability packaging claims across stores and categories 
  • Alternative packaging materials and form factors 
  • Inflation impact on bulk size packs 
  • New food and beverage categories  
  • Reduce cost and maximize revenue 
  • Become a trusted consultant to your CPG and Retail partners 

Breadth and depth of data

Track performance across geographies, categories, products, materials, sizes, etc.

Attribution details

The most extensive packaging-specific attribution database in the industry

Global coverage

One global platform provides comprehensive coverage and data consistency across your organization

Our Data, Your difference 

From macro to micro, broad to narrow, we’ve got you covered with comprehensive and flexible data intelligence to fuel your next move. Contact us to learn more and get your questions answered.