Personalization in Retail Media

How retailers and their suppliers can partner to create more shopper engagement

Retail media has undergone revolutionary change since 2012. Sophistication is increasing among all players, but advertiser expectations also continue to rise. ​
The result? Retail Media is expected to deliver SUPERIOR results – providing anything less puts at risk future revenues. Retail media networks that make a shift to a customer-first approach will start with defining a strategy that will deliver an optimal and personalized shopper experience.

Read this guide to learn the key steps required to develop a customer-first approach to retail media—and best practices to consider in planning for this shift. ​

The guide will also explore the NielsenIQ’s best-in-class product and platform that enables retailers to provide a superior retail media offering to what is in the market today.​ ​