Purchase Insights+
Go beyond sales data: Get inside the mind of your consumers. Get a complete view of how consumer buying behavior is changing and what will remain changed in the future.
Ground your integrated touchpoint strategy on evidence
Brands need to track consumer behaviors like never before. Purchase Insights+ provides comprehensive consumer insights for specific tech and durable product categories that cover the full omni-channel consumer journey from trigger to purchase and beyond; helping to answer a wide range of crucial business needs.
Purchase Insights+ empowers you to adapt your marketing tactics to win in a quickly changing market
The crisis may have completely upended consumer lives and behavior, including what they buy, how they buy it, and what influences their decision-making process. In only one year, e-commerce sales grew the equivalent of what would have taken 5 years, if previous conditions have remained unchanged. However, it is not the end-purchase channel that reveals the biggest change. Our results show that consumers are making more considered, social, and often premium purchases through a more blended online and in-store purchase journey.
With more digital channels accessible to consumers than ever before, consumer purchase journeys are becoming increasingly complex. The proliferation of touchpoints along the journey brings new opportunities for brands to maximize visibility by understanding the role and influence of each touchpoint and maximize conversion with targeted messaging.
GfK brings you insight into this omni-channel purchase journey within the tech and durables market. Gain in-depth understanding into the changes that have occurred in consumers’ buying behaviors and retail performance that can help businesses adjust their strategy and tactics. Move confidently into the future with GfK’s Purchase Insights+.
What you can get from Purchase Insights+ :
- Who are the end-purchasers of your category and brand?
- Where do you prioritize spend to maximize brand visibility?
- Which decision drivers should your messaging focus on?
- What is your brand’s post purchase satisfaction and on which credentials does your brand have the right to play?
- Who are your key retail partners?
Examples of Purchase Insights+ deliverables
Win in the moments that count
Through the integration of POS calibrated surveys, Purchase Insights+ provides a holistic understanding of consumer behavior and one true market view.
Activate your brand to play in the right moments, in the right channels, leveraging the right triggers to win! Discover the power of GfK’s Purchase Insights+ today! Submit the form to learn more about how Purchase Insights+ can benefit your business.
