Are you ready to join the quest for next?
NIQ helps you identify your next market, deliver your next invention, or meet your next customer.
The Full View
With a comprehensive view of where consumers shop, the media they consume, and the terms they search, we know exactly where your market growth is coming from today and where to find it tomorrow.
Delivering intelligence
Our artificial intelligence is powered by human intelligence, to ensure the guidance we give you is rooted in real human behavior and deeply human truths. We help you truly understand what people are buying, thinking, feeling, and doing.
Next level expertise
Planning for the future demands expert guidance. NIQ combines globally trusted data, gold-standard analytics, and unmatched industry expertise to help you gain clarity from complexity and make your next move with confidence.
Welcome to NIQ’s ecosystem
Our comprehensive data, expert analysis, and advanced AI technology helps you understand the global retail landscape and find the next step on your roadmap to growth.
Innovation
Identify white spaces, build competing value propositions, and optimize product experiences.
Find your next breakthrough
Market Measurement
Grow your business and market share with a complete view of performance across categories, channels, and global markets.
Find your next solution
Analytics & Activation
Unlock your full potential with solutions for e-commerce optimization and supply chain management.
Find your next route to market
Consumer Behavior & Insights
Understand who your consumers are, how they shop, what they buy, and why.
Find your next customer
Brand & Media
Improve marketing effectiveness using data and insights to put the consumer at the heart of your strategy.
Find your next campaign
Hidden
Hidden
Are you ready to join the quest for next?
FAQs:
1. How can I identify new market opportunities using data?
You can uncover new market opportunities by leveraging consumer data analytics, market segmentation, and trend forecasting. NielsenIQs Market Measurement solutions provide real-time insights into evolving customer behaviors, helping brands make informed decisions and discover untapped demand across markets and channels.
2. How does artificial intelligence enhance consumer insights?
AI enables deeper, faster analysis of large data sets, uncovering patterns in consumer behavior that traditional methods may miss. With NielsenIQ’s Artificial Intelligence solutions, brands can predict preferences, segment audiences more accurately, and create personalized strategies that resonate with target consumers.
3. What’s the best way to optimize retail strategies through analytics?
Retail strategies can be optimized by using analytics to monitor sales performance, inventory levels, and shopper behaviors. NielsenIQ’s Analytics and Activation solutions offer a unified view of performance across channels, enabling retailers to align offerings and promotions with real-time demand.
4. How can data improve product development and innovation?
Data-driven product development helps businesses validate ideas, test concepts, and identify features that meet consumer needs. NielsenIQ’s Innovation solutions provide tools for concept testing, demand estimation, and launch optimization to drive successful innovations.
5. What tools can help understand consumer shopping behaviors across channels?
Omnichannel analytics tools, such as those from NielsenIQ’s Consumer Behavior and Insights solutions, provide a comprehensive view of consumer journeys—from online browsing to in-store purchases. These tools help brands identify not only where, when, and how consumers engage with products, but also why and how to improve targeting and personalization.
6. Why is human-centric data intelligence important for business growth?
Human-centric data intelligence focuses on understanding the motivations and emotions behind consumer actions. With NielsenIQ’s Consumer Behavior and Insights capabilities, businesses can develop deeper empathy for their customers, creating experiences and products that drive loyalty and growth.
7. How can predictive analytics support marketing effectiveness?
Predictive analytics uses historical and real-time data to forecast consumer reactions to marketing efforts. NielsenIQ’s Brand and Media solutions help brands evaluate and optimize media spend, messaging, and timing for maximum impact.