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Rakuten Intelligence joins NielsenIQ
We’re excited to announce our recent acquisition of Rakuten Intelligence, provider of the largest e-commerce purchase panel in the United States.
Can you compete in a disruptive online world?
Now more than ever, consumers want the convenience of online grocery shopping. To deliver that experience, drive sales, and improve profitability, manufacturers and retailers are seeking a better understanding of the digital consumer journey and landscape.
The most complete view of the vast digital landscape
New insights about online consumer behavior
Data to guide digital strategies and activation plans
Learn more about how financial institutions are using NIQ’s ecommerce data for their investment strategies.
With millions of participating U.S. shoppers in one of the largest, most representative e-commerce panels in the world, we measure with precision what others can only approximate. By leveraging machine learning, understanding online behavior is no longer limited to surveys or projections from small samples. Our panel captures actual buying behavior across the digital consumer journey, revealing new insights about online consumer trends, digital retailers, brands and logistics companies. Whether you’re looking to understand company performance, identify opportunities for investment, or optimize shipping and logistics, we help you understand the e-commerce market and guide strategic decisions.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
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Sourced directly
Captured directly from transactions, not inferred by browsing or consumer surveys, bringing the best industry coverage. The consumer panel is recruited through a diverse portfolio of sources, including the popular Slice app which enables shoppers to organize, track online purchases; and the Unroll Me service which reduces inbox clutter.
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Rapid data refreshes
The e-commerce landscape demands rapid intelligence. Last quarter is too late.
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Precision
Reporting item-level data across all retailers and brands, over time by demographic and geography.
NielsenIQ is the provider of trusted online measurement you need to quickly act on market trends and changes in consumer behavior. Whether it’s new competitors, new format, or fulfillment challenges, our data informs strategic direction.
Read the press release
Click to learn more about the Rakuten acquisition and how NielsenIQ is setting the pace for the omnichannel measurement revolution.
How can we help?
We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.