BASES Renovation Architect
BASES Renovation Architect is an enhancement to BASES Architect. It is designed to guide clients on their Renovation Strategy by identifying positioning, communication and innovation territories to strengthen and grow brands.
Framework
The Renovation Architect framework integrates Competitive Brand Evaluation, Category & Market Evaluation and Renovation Action Guidance
Benefits at a glance
Comprehensive Strategic Guidance
across positioning, communication and innovation territories, integrated with brand priorities, competitive context, category motivators, unmet needs and future trends.
More informed Renovation Decisions
via Renovation Impact Factor for all potential renovation options.
Sharp, Precise and Outcome-led Recommendations
Leveraging simulation and optimization capabilities that explores million+ combinations to arrive at the optimal set of renovation actions (balancing for strategic fit and complexities of execution)
How it works
Consumer Survey
To capture brand engagement metrics, associations and category relevant metrics
Analytics
Leveraging structural equations modeling at multiple levels to assess competitive strengths & challenges
Simulation & Optimization
To arrive at most effective set of renovation priorities and actions
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