BASES Superior Products
BASES AI Product Developer: Sensory & Product Development
How can you create, screen, and improve new product formulations faster and at lower cost, building on global sensory knowledge and consumer appeal to delight consumers?
NIQ BASES AI Product Developer, is our solution that enables technical insights, research & development, and sensory scientists to cut research time by 65%, reduce research costs, and reach the market up to six months faster than with traditional consumer research.
BASES AI Product Developer
The new approach to developing formulations that delight consumers
BASES AI Product Developer enables you to create, screen, and improve product formulations to drive increased consumer delight, reduce your costs, and get you to market up to 6 months faster than traditional consumer led approaches.
Utilizing over 110 models powered by internal AI algorithms, we harness the world of sensory experiences to enhance your product formulations.
Drawing from our rich databases of over 21,000 in market products and more than 500,000 consumer reviews across 40 countries, we can create new product formulations before a prototype is made, screen and improve formulations for multiple countries or regions, identify new line extension opportunities, and rapidly upgrade product formulations to meet cost and regulatory changes.
Want to learn more?
Key business questions answered
Benchmarking: How does my product perform against its competitor?
Prototype Screening: Which of my new prototypes performs the best, and how can I improve its performance?
Optimization: How can I improve the performance of my existing product or new prototype?
Line Extensions: Which flavor(s) should I develop as my next line extension or Limited Time Offer?
Lift & Shift: What is the consumer appeal of my product/prototype in other countries?
Create: Can I utilize your in-market product data to build new product formulations, before we start prototype development?
How it works
Driven by human experience and expertise, the AI sensory panel profiles products and formulations, delivering optimization recommendations before you create a physical prototype.
You set the AI parameters for countries, prediction categories, and demographics. The AI will provide liking predictions by country, optimization strategies, cultural differences, and rationalize the results with insights from Sensory Scientists.
Key benefits
- Make data-driven decisions with precise predictions and comprehensive analysis
- Stay ahead of the competition by continuously and innovating your product offerings
- Reduce development costs by minimizing the need for physical samples and extensive testing
- Validate AI with your own panel using NIQ trained expertise
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