Reviving the Recipe: Strategies for Reigniting Growth in the Food and Beverage Channel
NIQ Webinar
In this insightful webinar we explore the challenges confronting the Food Channel amidst a shifting consumer landscape and a critical decline. The findings show that consumers are switching to value-oriented channels like Dollar, Mass Merchandise and Club/Warehouse retailers.
In this session, Chris uncovers how manufacturers can revitalize sales by implementing competitive pricing, innovative products, and strategic marketing tactics, all while learning key strategies to engage shoppers and drive purchase decisions in a dynamic market environment.
Featured speaker:
Chris Costalgi
VP, Food Insights Lead, NielsenIQ
Chris is an accomplished market and consumer research leader with over a decade of experience driving insight for top FMCG manufacturers. He is passionate about thought leadership and storytelling through data to uncover market trends and shape strategy. At NIQ, Chris serves as the Vice President of Food Insights, creating impactful, forward-looking pieces of thought leadership designed to help retailers and manufacturers navigate today’s retail landscape.