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Startup CPG Members Have Access to an Exclusive Package on Byzzer™

20 Reports

The Full View™ of 6 markets

Up to 5 categories

All for an exclusive price!

Uncover a Clearer Path to Growth with Byzzer™ by NIQ:

Full Market Coverage
Comprehensive POS & Shopper Data
Flexible Data to Suit Your Needs
Solutions for Every Stage of Growth

The NIQ Difference

NIQ is a global leader in retail data solutions and has the most comprehensive and up-to-date retail and shopper panel data on the market. The data used by Fortune 500 brands can now be used by small or emerging brands to grow market share thanks to the Byzzer™ platform.

5 Key Habits of Successful FMCG Brands


2024 has been a year of regrowth, but consumers are still facing the lingering pressures of inflation. This is driving up the costs, making it difficult for FMCG brands to maintain their profit margins. 

This means brands have more to contend with than ever as they chase success. Failing to keep pace with the markets or notice shifting trends early can be the difference between market dominance and fighting for scraps. Here are the top 5 habits we have seen successful brands practice. 

We’re proud to partner with NIQ to make the industry’s most valuable data even more accessible for emerging brands. I am a data guy (formerly head of analytics at a FoodTech company), so I know very well how brands need sales data to make decisions and tell their story. Through NIQ and their self-serve data platform Byzzer, which we view as the most affordable data option out there for early brands, we’re even able to offer brands 3 free reports. Check out the weekly data drops on various categories from our team on our Startup CPG Slack, and frequent webinars with NIQ showing how to get the most out of your data. We also thank NIQ for sponsoring our marquee events at Expo West and Expo East – which are truly the most memorable occasions for us throughout the year.  – Daniel Scharff, Founder/CEO, Startup CPG

Let’s Grow, Together

Businesses at different stages have diverse needs. Whether you’re looking to nail your next retailer pitch, are expanding distribution, or need to defend your turf, we have the data and tools you need to succeed. From personalized subscriptions to ad hoc reporting, you can get the data you need without spending your entire budget.

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