Fast-track your sales and distribution growth

NielsenIQ Byzzer is the ideal solution for emerging CPG manufacturers to get the data they need, when they need it, at an affordable price.

Pinpoint which sales levers are driving your retail growth

Byzzer puts the same data big brands are using into the hands of emerging businesses. Now, Startup CPG members can get free instant access to the Byzzer platform to run 3 reports to discover their brand’s opportunities and threats.

With insights from the Byzzer platform, you can:

  • Identify the best product pricing to maximize profits
  • Optimize ROI for your trade spend
  • Identify your top competitors and compare your performance
  • And more!

Insights you can trust, powered by NielsenIQ.


Gain traction with retailers

Having the right data—and knowing how to use it—can help you nail every retailer conversation.

Key features
Key features

My Stories

Autogenerated presentations with the KPIs you need to convince retailers why you’ve earned your shelf space

Brand Score

See how your brand is performing relative to your category and competition

My Alerts

Set up weekly alerts to track your performance and your competitors, customizable by brand, category, and time frame

My Reports

35+ customizable report templates on your brand, including Total Wellness health, sustainability, and ingredient product attributes

Data On Demand

Access the data you need—weekly, account level, UPC level, and Wellness—any time of day with Data on Demand


Affordable for small brands

Byzzer’s pricing is tailored to your individual needs and budget: there’s no one-size-fits-all rate. Flexible ad-hoc options let you purchase one-time report runs just in time for retailer or investor conversations, and monthly subscriptions offer affordable ongoing access.

There’s a package within reach for every brand, even if you’re not on a shelf yet.

Have no budget? Try our free no-risk subscription to run three reports.


Get free 1:1 help driving your growth with data

Want help jumpstarting your next stage of growth?


Schedule a free consultation today to learn more about driving your brand’s growth with data– and how to get the most out of your free subscription.