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Thirsty Trends

Your monthly gateway to exclusive, data-driven intelligence from the Global On-Premise. Dive into sharp insights, bold perspectives, and forward-thinking analysis that spotlights emerging trends, shifting category dynamics, and evolving consumer behaviors across the Beverage Alcohol industry. Stay ahead of the curve and make smarter, faster decisions.

The Measure

Your go-to source for regional and local market intelligence across the ever-changing On-Premise channel. Each edition delivers region-specific updates covering shifting consumer behaviors, category momentum, and performance trends in bars, restaurants, and other On-Premise channels. Stay tuned in to what’s happening where it matters most—right in your market.

What happens next

Once you submit your email, you’ll be subscribed to Thirsty Trends—our global On Premise newsletter packed with exclusive insights, trend analysis, and thought leadership across the Beverage Alcohol industry.

You will get an email inviting you to customise your market preferences for The Measure, delivering tailored, region-specific intelligence to help you stay ahead in your local On Premise landscape.

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