Q2 sales data for smartphone sales, globally
Nuremberg, August 19, 2016 – Analysis of the latest smartphone sales trends has prompted GfK to upgrade its forecast for the year. Full year global smartphone sales value in 2016 has been increased from USD 400.7 billion to USD 426 billion, up five percent year-on-year. The cause is strong sales of mid-range to high-end units which has reversed the previous trend of low-end (<USD 100) share gains.
|
Smartphone sales 2Q 2015 vs. 2Q 2016 |
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|
Units sold (in mil.) |
Sales value (in billion USD) |
||||||
|
2Q15 |
2Q16 |
Y/Y % change |
2Q15 |
2Q16 |
Y/Y % change |
||
|
Western Europe |
30.2 |
29.8 |
-1% |
11.7 |
12.2 |
4% |
|
|
Central & Eastern Europe |
15 |
16.8 |
12% |
3.2 |
3.7 |
16% |
|
|
North America |
44.5 |
41.9 |
-6% |
17.8 |
16 |
-10% |
|
|
Latin America |
25.4 |
23.4 |
-8% |
6.3 |
6.9 |
10% |
|
|
Middle East & Africa |
39.1 |
40.9 |
5% |
10.4 |
10.7 |
3% |
|
|
China |
88.8 |
109.7 |
24% |
26.9 |
32.4 |
20% |
|
|
Developed APAC |
16.7 |
16.6 |
-1% |
9.5 |
9.6 |
1% |
|
|
Emerging APAC |
49.1 |
51.0 |
4% |
8.1 |
8.2 |
1% |
|
|
Global |
308.8 |
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