GfK: global smartphone sales tracking
Nuremberg, February 08, 2017 – Global smartphone demand totaled 391 million units in 4Q16, up six percent year-on-year. North America returned to growth in the final quarter of the year, spurred on by flagship device launches and aggressive operator promotions. Despite strong demand in Great Britain during Black Friday promotions, sales in Western Europe fell four percent year-on-year in 4Q16.
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Smartphone sales 4Q 2016 vs. 4Q 2015 |
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|
Units sold (in million) |
Sales value (in billion USD) |
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|
|
4Q15 |
4Q16 |
Y/Y % change |
4Q15 |
4Q16 |
Y/Y % change |
|
Western Europe |
40.4 |
38.6 |
-4% |
16.3 |
16.2 |
-1% |
|
Central and Eastern Europe |
20.9 |
24.2 |
16% |
4.3 |
5.6 |
30% |
|
North America |
56.2 |
58.0 |
3% |
21.9 |
22.9 |
5% |
|
Latin America |
29.9 |
32.3 |
8% |
7.1 |
9.8 |
38% |
|
Middle East & Africa |
41.5 |
41.9 |
1% |
10.3 |
10.7 |
4% |
|
China |
106.6 |
118.9 |
12% |
33.7 |
36.9 |
9% |
|
Developed Asia |
19.8 |
20.5 |
4% |
12.3
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