Press Release

Nielsen and Dollar General deepen their strategic relationship

Press Release

Nielsen and Dollar General deepen their strategic relationship

New York, NY, February 14, 2018 – Nielsen (NYSE: NLSN) and Dollar General (NYSE: DG), one of the nation’s largest and fastest-growing retailers, announced an expansion of their longstanding strategic relationship. Together, Nielsen and Dollar General will broaden the application of Nielsen’s insights and solutions to support Dollar General’s strategic initiatives and in-market activation. Nielsen will continue to be the sole measurement provider of Dollar General’s account-level sales, trading areas, and custom product hierarchy. 

For the past 14 years, Nielsen has been a trusted partner to Dollar General, supporting its most strategic merchandising and marketing initiatives that have driven Dollar General’s unprecedented growth in the marketplace. Through expanded analytic capabilities, Nielsen and Dollar General will continue to work together to offer Dollar General’s millions of customers the right product assortment at an incredible value, every day.

“We highly value our relationship with Nielsen and the work we do together to help Dollar General customers save time and money, every day,” said Jason Reiser, Chief Merchandising Officer at Dollar General. “Through data-driven decisions, our work with Nielsen has allowed us to stay laser-focused on our business goals, turn information into action and fuel our success in today’s complex retail environment.”

“We are proud of our long-standing partnership and look forward to expanding our relationship to support Dollar General’s continued growth and evolution,” said Jeanne Danubio, EVP of Retail for Lead Markets, Nielsen.

The expansion of services for Dollar General further strengthens Nielsen’s position as the analytic authority for dollar channel retail outlets. Currently, Nielsen covers metrics for 90% of the total U.S. dollar channel market.

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for over 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares, and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operated 14,321 stores in 44 states as of November 3, 2017. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg’s, General Mills, and PepsiCo. For more information on Dollar General, please visit

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail, and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit

Media Contact

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