Events
,
Webinar
BASES Quick Screen
Forecasting & Activation – Assess new product innovation ideas as quickly as overnight.
The risk of untested innovations is high
Get quick feedback on claims, benefits, and product names, including the all-important reasons why consumers prefer some options over others.
- Quick and inexpensive testing
- Choice-based methodology
- Early insights in your process
Simple and affordable
It’s hard to know where to focus your innovation efforts. BASES Quick Screen helps sort and prioritize your most promising ideas upfront, saving you time, energy, and money. Prioritize your highest potential ideas with greater confidence.
1
More than just
ideas
Test the credibility of your claims, as well as perceived advantages of your benefits.
2
Dig deeper with consumers
Test your ideas among multiple consumer groups and customize questions for more granular insights.
3
Fast and easy reporting
Take advantage of Innovation Studio to ideate, build, and test your ideas with your team, before you collaborate on your results.
The IQ Brief: NIQ intelligence, straight to your inbox
Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief. This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.
Want to learn more?
Our team is here to help as you develop your next product innovation.
