NIQ Digital Purchases

NIQ Digital Purchases

A powerful e-commerce data platform—powered by the largest online consumer panel in the world—delivers digital shopping data and insights to help brands understand their market, competitors, and consumers.

One platform to unlock data from the world’s largest online consumer panel

NIQ Digital Purchases aggregates data from billions of transaction emails and more than 5M e-shoppers worldwide. Covering more than 2,000 online merchants, including marketplaces, DNVB, D2C, and second-hand, the platform turns e-receipts into actionable insights and growth opportunities.

Understand market shares and trends. Get a Full View of digital commerce to identify new trends and emerging players.
Discover best-selling vendors or products. Get ahead of your competitors with visible product and brand details.
Analyze marketplaces. Discover your competitors’ pricing and promotional strategies, source new products and sellers, and challenge your delivery and payment options.
Optimize price, delivery and discount. Drive sales with robust consumer data, from granular purchase details to online media consumption habits.
Understand share of wallet, loyalty, and churn. Discover what your most loyal customers buy from competitors, and why.
Correlate consumer profiles with sales. Make decisions based on real transaction data and capitalize on high-potential audiences.
Access ad hoc market data. Get additional, customized reports from our data experts.

Get a Full View of your online market and shopper
Get to know your e-commerce customers on a deeper level: their backgrounds, buying habits, and what they purchase from your competitors. Use this transactional e-commerce data together with your NIQ retail measurement data to get a complete omnichannel view of your business and customers.

Solution details

Consumer Purchase data

Where they buy at a detailed level
How much they spend
Where they buy
When they buy
Services they use

Consumer intelligence

Where they live
Socio-demographics
Psycho-demographics
Recency, Frequency, and Monetary (RFM) score
Product interest level
Online media consumption

Competitive intelligence

Brand and merchant visibility
Market share
Performance by category and region

CRM data

Loyalty memberships
Offline behavior

Analysis Criteria

Distributor name
Distributor type
Products purchased
Time of purchase

Lionel Devidal – Digital & E-commerce Director

Sephora

“We use NIQ Digital Purchases to accelerate our digital transformation. We now have an all-in-one tool to read the market. We have the ability to act and react in near real-time.”

Séverine Geoffroy – Digital Executive Commercial Director