Infographic
Eretail media monitoring
Online media is a key lever used by CPG brands to increase their visibility on retailer websites
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The growth of ecommerce
Is driving brands to identify new levers and ways to optimize their product visibility across retailer websites. Accordingly, brands are dramatically increasing their online marketing budgets.
Common emedia challenges our platform addresses
Investments in eretail media –search and banners– must be accountable and brands need monitoring tools to optimize their media buy ROI.
No visibility of competitor’s activations
Need for analysis of media execution effectiveness
Complexity of estimating share of voice correctly
Our eretail media solution
We’ve developed an eretail optimizer with our clients which is applicable to brick and mortar and pure player channels.
Our platform provides:
Overview of competitor strategies
Views of search and shelf banners
Eretail media calendars
Automated advertising media plans
Standard calculation of share of voice
Automated cleaning and categorization
BEL & other market leaders
use our service to get the most comprehensive insight into the market available. Get in touch today and transform your ecommerce business.
Testimonials
Our competitive advantages
COLLABORATION
We partner with our clients to adapt our platform specifically to their needs.
ACTIONABILITY
Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards and alerts.
SUPPORT
Our clients get ongoing, personalized, expert assistance from our Customer Success Managers as well as our Client Support team.
EXPERTISE
All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.
DATA ACCURACY
Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.
Some of the best brands in the world have radically improved their performance with the Data Impact platform.
Discover how.