Campaign Amplifier - NIQ

Have you heard? NIQ and GfK are now one website. Learn more

Campaign Amplifier

Discover powerful data analytics that measure the full effect of your brand campaigns and optimizer your cross-media spend for amplified results.

Products / Campaign Amplifier

Products

A unique brand campaign measurement tool that shows the impact of your brand building efforts

Brand building campaigns are a marketer’s most valuable investment for long-term sales growth. However, it’s increasingly difficult to gauge ad effectiveness and justify media spend in an age where human attention is harder to capture. To show results, marketers must cut through the attention barrier​ for maximum campaign exposure. GfK brand insights allow you to justify your digital ad spend for campaign optimization.

Testimonials

“Fair and neutral cross-media measurement solutions are key in generating an efficient and effective media mix and impactful media strategies.”

Sonja Wedekin – Marketing Science Partner, Meta

“77% of digital ad spend is behind walled gardens and is expected to rise to 86% by 2026. Access this exposure data with integrity and prepare your business for a cookie-less world.”

Michael Mondato – GfK Global Account Director, North America

“Know the true impact of your brand building campaigns, with a deep view into how each channel contributes to its success. Empowering you to tune in and turn up the commercial potential of your campaigns.”

Markus Saffer – Head of Brand and Marketing Intelligence, GfK

“Our research reveals that long-term brand campaigns bring an average sales uplift of 76% in the T&D sector, making brand campaigns your most valuable asset.”

Rachel Thompson – Global Marketing and Consumer Intelligence, GfK

Scientifically linking ad exposure to mental states and true purchasing behavior

Probabilistic modeling matches human data with exposure data to bring you one source of truth linked to your KPIs. Ultimately, you can access the complete picture of your ad performance across channels.

Learn how the campaign performed against core brand KPIs through brand surveys that reveal the impact on consumer mental states.​ Discover if consumers exposed to your campaign buy more of your brand through GfK proprietary point-of-sales data.​

Fully understand the ROI of your campaign to optimize channel efficiency and budget allocation through using online, offline, and unique data from bespoke GfK partnerships that open the walled gardens while respecting consumer privacy regulations.

Solutions

GfK Marketing Mix Optimizer

Reaching your target consumers is harder than ever. Maximize your marketing ROI using advanced marketing mix modeling, a solution that quantifies your drivers of sales to understand its effectiveness across all channels.

Woman reclining on sofa with iPad
Woman at desk making notes on printed materials

Solutions

GfK Brand Architect

A powerful brand is key to thriving in a world with many options. A 360-degree understanding of your brand impact is vital to develop successful brand strategies that connect with your consumers, increase your brand strength, and deliver remarkable brand experiences.