Get a dynamic picture of today’s shopper

Understand shopper attributes, feelings and actual purchase behavior – allowing you to optimize product promotions, packaging, and more.

Develop winning strategies from robust shopper insights

Today’s CPG products and campaigns need to generate strong returns in record time – launching with success and course correcting quickly and precisely. From new product launches to at-shelf promotions, brands need to understand their consumers inside and out, from what they buy to how they think and feel.

GfK Shopper Connect gives you the insights to understand today’s consumers, drive change and ultimately grow your brand.

Understand your shoppers

Field new product trier surveys for national launches – with the ability to see respondents’ purchase behavior before and after.

Know your digital impact

Measure the impact of your digital channels on buying behavior (e.g. website, social media and blog posts).

Find your target audience

Identify purchase-driven custom targeted audiences for digital marketing campaigns.

Know more with GfK Shopper Connect

Unmatched data with actionable insights

GfK Shopper Connect combines attitudinal and behavioral data to demystify today’s increasingly complex shopper
Analyze purchase behavior and field surveys to your target shoppers built from our national consumer panel
Optimize your media campaign impacts (digital /non-digital)

Empower marketing, sales, product and category management

With more paths to purchase than ever, and increasing volumes of data available about consumers, it’s essential to connect the dots and reveal a full picture of your shoppers’ actions and motivations.

Woman holding products in her hands examining the labels

GfK’s Shopper Connect answers key business questions, such as:

Why are shoppers trying my new product but not repeating?
What do my key targets see as the benefits for my product versus the competition?
Do shoppers see my new packaging as consistent with my brand?
Which online content is attracting new buyers versus brand loyals?
Are digital marketing campaigns driving in-store sales?