Helping you build better mid- and long-term category decisions
Investing in the strategic mid- and long-term direction for your product groups can be a high-risk activity, unless you have reliable, long-term category sales forecasts upon which to build your decisions.
High risk
Strategic mid- and long-term decision typically require high investment.
High uncertainty
The volatile nature of future market developments increases the risk.
What do you do?
Achieve better-informed strategic decisions by investing in accurate, long-term sales forecasts that reduce the uncertainty around future category developments.
2-year forecasts showing 3 market scenarios
Our Scenario Forecasting gives you a 2-year forecast with quarterly visibility of the market development for an entire product group or segment of your choice, tailored to your needs.
It answers your critical questions on category sales development
- How will sales volume and revenue in my product group develop? And at segment level?
- Which of the current micro and macroeconomic conditions are having the greatest impact on sales volume? And how can I optimize the supply chain accordingly?
What will you get with our Scenario Forecasting?
GfK Scenario Forecasting
What will you get with our Scenario Forecasting?
Client-customized and scalable to many countries, categories and some sub-categories
You get active involvement in the set-up process: contribute to the selection of variables and other relevant data to show your specific areas of business focus. This collaborative approach ensures you receive a personalized experience that fits your business needs.
Uses GfK’s proprietary, worldclass point of sales data, enriched with additional open-source and client-specific data sources
You get state-of-the-art, time-series modeling (quantative view)
Our forecasts and scenario building are complemented by systematic integration of insights from our GfK country and category specialists
You get added human-intelligence interpretation (qualitative view)
Input. Enriching. Modeling
- Holistic input variables (consumer, category, macroeconomic, event)
- Enriching GfK point of sales data
- GfK Scenario Forecasting