Non-Alcohol Beverage

Today’s beverage landscape is a kaleidoscope of flavors, functions, and experiences, driven by a confluence of health-conscious consumers, eco-minded sensibilities, and technological wizardry. For beverage brands, understanding the drivers of shifting consumer behavior is key to adapting to this market and achieving long-term growth.

NIQ provides beverage brands with essential insights, backed by our industry-leading measurement and comprehensive data coverage across the total beverage market. Our powerful suite of solutions offers the Full View™ of consumer trends, category performance, and market dynamics, helping brands navigate the evolving landscape of beverages and emerging categories. Whether you’re a retailer, manufacturer, or an emerging brand, NIQ’s trusted data and insights enable you to make informed decisions, unlock growth opportunities, and stay competitive in an increasingly dynamic marketplace.

With NIQ’s world-class data analytics, insights, and support you get:

• Full market coverage – NIQ Beverage data includes Walmart, Whole Foods Market, Amazon (8x more data than the competition), independent retailers, online stores, and more.
• Flexible, granular data – NIQ beverage data covers 26 super categories and more than 32,000 UPCs updated weekly.
• Attribute tracking – NIQ tracks 1,500+ product attributes including both Stated and Qualified (10x more than the competition), giving you insights into the most sought-after product attributes and how to use them.
• Omnichannel insights – With more than 1 Million panelists in the NIQ database and 100,000+ active monthly, it’s easier than ever to understand how consumers are shopping and why.
• Expert guidance – We’re not just data providers, we’re industry experts. From webinars to reports to speaking engagements, we’re always here to share the knowledge.

Thomas Konior
Director, SMB Sales

Marcelo Fazio
Director, SMB

Maria Gracia
VP, Account Development