Financial Services
Stay ahead of the competition with NIQ BASES’ expertise. In today’s fast-moving, ever-developing environment, customers have high standards for their financial services, and our toolkit ensures you deliver on their needs.
An end-to-end suite of solutions for winning with innovations & renovations
From banking services across wealth management to FinTech, NIQ BASES supports innovation and renovation initiatives for all aspects of financial services. From new credit card offerings to banking channel optimization, we leverage state-of-the-art analytics and gold-standard data to help you meet consumer needs, drive customer engagement, and increase your profitability.
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Your pathway to success
Explore financial strategies and whitespace identification
What are your audience’s customer segments? What drives customer brand preference? What ideas should be prioritized?
Develop a client-driven roadmap to outline winning innovation ideas, and prioritize your best, features, messages, claims, benefits and more.
Evaluate your positioning and potential
How should you develop your bundles? How to phrase your messaging? Do your concepts match customer needs?
Qualify the in-market readiness of your financial propositions, as our normative database reveals how your initiatives stack up against the competition.
Execute your communication and portfolio
How will your design your new credit cards? How to optimize your ads? Where does your new benefit fit into your rewards program?
Fine-tune your communications strategy across design and creative, build out your offerings structure, and even forecast account openings and/or downloads.
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