Gaming
Get gamer-centric expertise at your fingertips, as NIQ BASES supports your initiatives across the entire innovation lifecycle. Receive actionable insights by gamers, for gamers, and leverage data-driven solutions to supercharge your growth.
A world-class gaming partner to drive gaming development and marketing
Imagine the value of a global team of plugged-in gaming consultants at your side, providing thought leadership, consulting, and innovation, and enabling you to understand, target, and influence gaming behavior.
For over 15 years, our team of industry-seasoned gamers have been applying insider knowledge, fresh feedback from real gamers, and actionable insights to support your gaming development from ideation to post-launch evaluation.
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Your pathway to success
Explore Markets, Categories, and Audiences
Start right by getting a baseline understanding of markets, categories, and audiences, then zero in on the most promising ideas, the most fertile opportunities, and the best- targeted prospects.
Evaluate Positioning and Potential
We support you at every step along the path, from concept and messaging development to feature and content prioritization and from market sizing, monetization, and volumetric potential to design optimization.
Execute with Brand, IP, and Portfolio Management
You can go to market with confidence because we partner with you on IP and audience activation, advertising and asset optimization, brand health and perceptions, portfolio engagement, and post-launch evaluation.
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