BASES Outstanding Ideas
Our predictive models are the foundation of all our solutions, evaluating innovations and renovations in product development with a consistent approach, no matter which stage you’re in or what your success criteria are, whether it be delivering incremental brand growth, targeting niche consumer segments, or even disrupting an entire category.
Great innovation drives business growth
Manufacturers with growing innovation sales are 2X more likely to grow overall sales vs. those with stagnant or declining innovation sales.
Innovation is the cornerstone of business growth, but the path to success is riddled with challenges. From ideation to execution, businesses grapple with uncertainties at every turn.
With unrivaled predictive analytics, global experience, and seasoned consultants, NIQ BASES is more than just a research agency—it’s a catalyst for innovation success. From early idea screening to concept testing research and restage initiatives, NIQ BASES provides the tools and expertise needed to turn new ideas into ready to launch, growth driving innovations.
With NIQ BASES validated models and predictive insights, businesses can innovate fearlessly, knowing they have a partner who brings unmatched insight, experience, and support to every stage of the journey.
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