BASES Innovation Intelligence
Innovation Vitality
Ensure your teams build enduring innovations
3 lessons to enhance innovation vitality
Hear from Ramon Melgarejo, President of NIQ Strategic Analytics & Insights, sharing tried and true lessons on executing product innovations with confidence.
Innovation Vitality
Ensure your teams build enduring innovations
A binary “success/fail” framework for innovation performance does not work. Metrics for Innovation Performance differ between Retailers vs Manufacturers vs Investors/Analysts. Within manufacturers, metrics differ between brands, categories, and across geographies. Varying types of innovations play different strategic roles (“big bets” vs “quick hits”).
Assessing over 64,0000 innovations on a multi-year horizon, BASES Vitality Analysis enables understanding of SKUs, brands and manufacturers have attained sales in year two greater than year one and a growth index for clarity of scale.
Use cases include Strategic review of innovation strategies; Bolster retailer selling stories and assess organizational decision criteria, resource allocation and stage gate processes.
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