BASES Superior Products
Sensory Product Development
We have worked with start-ups and academics to build a new approach to sensory testing and optimization of product formulations. Using over 100 models and algorithms, BASES Creative Product AI enables you to discover new, novel, and highly liked products quickly and cost-effectively.
BASES Creative Product AI
The new approach to developing formulations that delight consumers
How can I overcome the limitations of existing Sensory & Consumer product testing?
Developed in the 1950’s, Sensory & multi-product consumer tests allow you to learn from a selected group of existing and prototype products. However, learning is restricted to what you test and where you conduct the research. And, new product entries in-validate the models.
At NIQ BASES, we have overcome these limitations, to allow you to learn from 21,000 in-market products, from multiple CPG categories and 39 countries, enabling you to rapidily learn new routes to delight consumers.
With BASES Creative Product AI you learn how to develop the best product by using all 21,000 products to develop the formulation. Better still, you can instantly translate the results into as many countries as you need, with no further testing required.
Want to learn more?
Key business questions answered
• What are the drivers of liking in my category?
• Where should I focus on improving quality in my products?
• Which of my new formulations and flavors perform the best?
• How will my products perform in different countries?
How it works
• No limit on the number of products tested, from 2 upwards
• 20 samples of each product to be tested, delivered to the AI Sensory Panel
• AI panelists profile the samples among other products
• Suite of AI models translate and interpret inputs and generates consumer liking, drivers, preference, product profiles and inspiration for optimization
Key benefits
Agile: Results in as little as two weeks.
Inexpensive: Fewer product samples, less costly than traditional approaches.
Deeper insights: Cross-category AI learning from across the world goes beyond the obvious, inspires R&D to head in new directions and reduces risk of product failure
Unique: A re-invention of how products are developed, tested and optimized
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