Amplify your mental & physical availability

By evaluating advertisements with techniques such as IRT and EEG, NIQ BASES captures the nonconscious consumer responses critical in the role of memory formation.

In assessing packaging with neuro-powered insights, we help brands engage consumers on a deeper sensory level, ensuring products stand out in physical or virtual spaces improving distribution-based awareness and physical availability.

The use of advanced discrete-choice modelling for future price & portfolio decisions enables brands to strategically position their products to align with consumer preferences and behaviors, ensuring the right products are in the right place at the right price with the right promotion.

NIQ BASES forecasting is available at each relevant stage of the product innovation and renovation lifecycle, ensuring your marketing investments are right-sized to avoid over or under-investment.