Multimedia

Webinar: The innovator’s guide to packaging design excellence

Multimedia

Webinar: The innovator’s guide to packaging design excellence


Packaging design has many responsibilities across the consumer buying journey. With top performing package designs being noticed by nearly 70% more consumers than bottom-performing designs, it is vital to have packaging that catches consumers’ eyes.​ 

NielsenIQ BASES mined 10 years of pack research from over 4,000 packs and shelves studied using non-conscious consumer responses. Learn about the results, and the importance of packaging design, in this episode of the BASES Masterclass Webinar Series.

 


Webinar overview

Date: July 7, 2022​

Time: 

2:00-2:40 p.m. U.S. Eastern Standard Time Register
2:00-2:40 p.m​. Central Europe Time Register
2:00-2:40 p.m.​ China Standard Time Register

Presented by: Andrea Fraboni, Global Design Lead, NielsenIQ BASES


What you will learn

In this live session, you’ll learn:

  • What are some of the mistakes when examining packaging research results? Learn how to interpret common pitfalls.
  • Why is it important to develop great packaging for your product.​
  • Packaging responsibilities throughout the shopper journey and best practices​.
  • How to create successful sustainable packaging execution.