Tech and Durables
Develop lasting tech & durables innovations and grow your brand. NIQ BASES’ innovation experts and GfK’s category experts provide a 360° view of the market landscape, across the entire innovation lifecycle, and offer gold-standard, insight-driven solutions to deliver your success.
Industry leaders harmonized to drive your tech & durables development
You provide the business strategy, GfK provides the in-market data, and NIQ BASES provides the data modeling. The stronger the machine, the more powerful the outcome, and welding our three apparatuses delivers the super-charged insights you need to achieve growth.
From whitespace identification to monetization refinement, together we’ll leverage in-market knowledge and consumer thought to obtain actionable insights and build best-in-class innovation.
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Your pathway to success
Identify opportunities for meaningful growth through innovation
Is there whitespace where your brand can grow? Can you bring new benefits to a category? Are there drivers of choice that your brand is well-positioned to own?
Objectively take stock of growth opportunities and develop a consumer demand-driven path to achieving strong Innovation outcomes.
Build your winning concepts end-to-end
Which feature ideas attract consumers most? How do you bundle features and communication to develop a compelling proposition? Is your product concept ready for successful launch?
Amplify your concept, augmenting development with insights validated to in-market outcomes and create a lasting innovation.
Maximize your revenue with monetization optimization
How many units will I sell? How can my ads enable sales lift? Which pricing and line-up will deliver incremental revenue? What measures can I take to support my product ROI?
Launch your innovation with confidence, leveraging activation strategies that win with users.
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