Analysis
Audiences & Personalization
Connect the right digital customers with the right product, at the right time, and in the right place.
Succeeding in the digital marketplace requires finely tuned, personalized marketing strategies. With the right data partner, you can develop strategies that are precise and comprehensive. We specialize in helping brands and retailers like you navigate a complex online space, from understanding and building target audiences to optimizing product content and personal offers—all so you can connect the right people with the right products.
Our Audiences and Personalization solutions help you craft tailored, individualized online experiences effortlessly with automated platforms for managing product content and offers.
Discover how our solutions empower retailers to seamlessly collaborate with suppliers, ensuring alignment on target audiences and segmentation to deliver personalized offers across all channels, fostering customer loyalty. For manufacturers, we provide tools to monitor and enhance product content, facilitating distribution to major retailers with ease.
With our Audiences & Personalization solutions, you can:
1
Drive loyalty with personalized shopper experiences.
2
Deliver personalized offers and grow basket size.
Case Study
Unleashing Data-Driven Personalization
How REMA 1000 Transforms Customer Experience with NIQ Activate
Featured Product
NIQ BrandBank
Leverage one solution for your omnichannel product content needs today & tomorrow with The Shopper Experience Platform.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
