Shopper Behavior

Consumption Moments

Reveal the true motivations behind customer consumption behavior to guide product innovation and marketing strategy.

Overview
Overview

Your research has a precision problem

Become immersed in your customers’ consumption decisions—anywhere, anytime—and the motivations driving those choices through in-the-moment mobile data collection.

Holistic, immediate, and mobile data capture
Precise and accurate consumer targeting
Research based in reality, not recollection
Description
Description

True consumption behavior made clear

Only NielsenIQ Consumption Moments—with always-on measurement, panelist-friendly interface, and precision reporting—enables you to truly understand the moments in which customers choose your products. Uncover  incremental growth possibilities by strategically targeting demand moments within your category with expanded on-the-go capabilities. Through NielsenIQ’s agile qualitative research methodology, we can help you see how people really behave in their everyday lives and contexts.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features

1

Anytime, anywhere consumption tracking

Designed with clear, easy-to-use prompts and online/offline capability for users so businesses can understand consumption occasions as they happen.

2

Personalized
recommendations


With a customizable design, you can track the consumers most important to your brand and develop more relevant recommendations aligned to key segments

3

Streamlined scanning
technology

Built-in barcode scanning enables automatic data input for panelists, providing you granular, automated SKU-level detail.

Related Insights
Description 02_Elements/Icons/ArrowRight
Tech transformed consumption

Consumption is always on. Can your research keep up?

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Resources
Resources

How can we help?

We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.

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