Find the best ways to improve performance on your preferred products, markets, and metrics.
Turning data into insights is not impossible
Automatically secure the best next steps to take from your data assets. NielsenIQ Opportunities uses best-in-class models for all of your products across all markets so you never miss an opportunity.
Scale analysis across all markets and products
Increase decision making efficiencies
Personalize outcomes and results
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
Evaluate where and what to focus on
NielsenIQ Opportunities delivers pre-simulated recommendations for tactical actions to take on regular price and promotional events. Recommendations include increase/decrease discount, repurpose funds, achieve maximum volume, change regular price, and deserved feature/display.
High quality inputs
Using coefficients from NielsenIQ store-level models combined with personalized preferences, delivers the most important opportunities.
With each database refresh, the system automatically evaluates and quantifies thousands of simulations to find optimal outcomes.
Interactive recommendations with personalized preferences prioritizes the results based on what makes the most sense for your business.