NielsenIQ Opportunities

Find the best ways to improve performance on your preferred products, markets, and metrics.


Turning data into insights is not impossible

Automatically secure the best next steps to take from your data assets. NielsenIQ Opportunities uses best-in-class models for all of your products across all markets so you never miss an opportunity.

Scale analysis across all markets and products
Increase decision making efficiencies
Personalize outcomes and results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Evaluate where and what to focus on

NielsenIQ Opportunities delivers pre-simulated recommendations for tactical actions to take on regular price and promotional events. Recommendations include increase/decrease discount, repurpose funds, achieve maximum volume, change regular price, and deserved feature/display.

Key features
Key features


High quality inputs

Using coefficients from NielsenIQ store-level models combined with personalized preferences, delivers the most important opportunities.


Automated analysis

With each database refresh, the system automatically evaluates and quantifies thousands of simulations to find optimal outcomes.


Intuitive recommendations

Interactive recommendations with personalized preferences prioritizes the results based on what makes the most sense for your business.


Want more ways to facilitate decisions instead of analyses? Check out NielsenIQ Business Drivers & NielsenIQ Enriched Events.

NielsenIQ Business Drivers

NielsenIQ Business Drivers analytical models identify which in-market causals are driving volume gains or losses.

NielsenIQ Enriched Events

NielsenIQ Enriched Events offers a weekly promotion feed for what is happening to you and your competition.

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