Success Story
NielsenIQ Opportunities
Find the best ways to improve performance on your preferred products, markets, and metrics.
Turning data into insights is not impossible
Automatically secure the best next steps to take from your data assets. NielsenIQ Opportunities uses best-in-class models for all of your products across all markets so you never miss an opportunity.
Scale analysis across all markets and products
Increase decision making efficiencies
Personalize outcomes and results
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
Evaluate where and what to focus on
NielsenIQ Opportunities delivers pre-simulated recommendations for tactical actions to take on regular price and promotional events. Recommendations include increase/decrease discount, repurpose funds, achieve maximum volume, change regular price, and deserved feature/display.
1
High quality inputs
Using coefficients from NielsenIQ store-level models combined with personalized preferences, delivers the most important opportunities.
2
Automated analysis
With each database refresh, the system automatically evaluates and quantifies thousands of simulations to find optimal outcomes.
3
Intuitive recommendations
Interactive recommendations with personalized preferences prioritizes the results based on what makes the most sense for your business.
Want more ways to facilitate decisions instead of analyses? Check out NielsenIQ Business Drivers & NielsenIQ Enriched Events.
NielsenIQ Business Drivers
NielsenIQ Business Drivers analytical models identify which in-market causals are driving volume gains or losses.
NielsenIQ Enriched Events
NielsenIQ Enriched Events offers a weekly promotion feed for what is happening to you and your competition.
Frequently Asked Questions
- What is performance management and how does it unlock business opportunities?
AI‑driven performance management uses automated models to continuously evaluate market and product performance at scale. By simulating outcomes across scenarios, AI highlights business opportunities that may otherwise be missed, enabling faster, more confident decision‑making.
- How do performance management solutions support a modern performance management strategy?
Performance management solutions use AI to pre‑simulate outcomes across KPIs such as sales, profit, and spend. This transforms performance management strategy from retrospective analysis into proactive opportunity identification.
- How does AI identify business opportunities and missed opportunities?
AI evaluates millions of price and promotion scenarios using proven models to surface business opportunities and flag missed opportunities automatically. This ensures no viable opportunity is overlooked across markets or products.
- What is an opportunity management platform and how does it improve performance?
An AI‑powered opportunity management platform centralizes recommendations, KPIs, and simulations in one place. This allows teams to manage opportunities consistently and align actions directly to performance outcomes.
- How does AI improve market performance and product performance analysis?
AI continuously monitors market performance and product performance at SKU level. By simulating pricing and promotion changes, it predicts where performance can be improved before decisions are executed.
- How does AI support retail performance and product performance analysis?
AI links product performance analysis with retailer and channel dynamics. This enables performance management teams to prioritize actions that maximize retail performance outcomes.
- How do performance management services scale opportunity discovery?
Performance management services use AI to analyze all products and markets simultaneously. This scale ensures consistent opportunity identification without increasing analytical effort.
- How does AI prioritize business opportunities based on market performance?
AI ranks business opportunities using simulated performance impact against chosen KPIs. This prioritization aligns actions with the greatest market performance upside.
- How does AI enable proactive performance management and opportunity discovery?
By anticipating outcomes through simulations, AI turns performance management into a proactive practice. This helps organizations uncover business opportunities before performance declines occur.