Know your consumer

Consumer & Shopper Tracking

Homescan

Track, diagnose, and analyze consumer behaviour with the #1 provider of Canadian consumer intelligence.

Overview
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Changing the consumer panel status quo

Based on Canada’s most demographically balanced and statistically reliable households panel, our industry-leading methodology has helped Canadian businesses make the critical correlation between what consumers do and why for decades.

Prioritize the right consumer levers
Track performance with granular data
Survey and segment shopper groups
Description
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Multiple years of consistently recorded purchases and aligned to retail measurement category definitions arm your business with insights on how consumer behaviours have evolved so you can make decisions that differentiate trends from fads. Democratize the insights with access through intuitive visual reporting modules suitable for casual or power users.

Results
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[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
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1

Unmatched coverage depth

Measure granular online and offline data, down to the product attribute level, with the flexibility to customize how you access panel insights.

2

Dedicated, managed panel

Strict panel guidelines assure accurate insights and an unbiased view so you can be confident that shifts in consumer behaviour are not a result of sample fluctuation.

3

Advanced Trip Projection

Proprietary Trip Projection methodology significantly improves data quality, so you can make decisions backed by the most stable, non-biased, and reliable data.

Resources
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How can we help?

We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.

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