Education
Shape your strategies with a 360-degree view of your consumers
See what others don’t.
By combining omnichannel retail data (Retail Measurement Services) with real consumer behaviour (Consumer Panel Services) into a single platform, you can spot emerging opportunities, act smarter, and stay ahead.
Total measurement, One Source of Truth.
What are you missing when data only tells part of the story?
With NIQ’s unmatched breadth and depth of data, you can connect what happens at the shelf to how consumers respond. From the extremely online to the extremely offline—and everyone in between—blending retail performance with consumer behaviour gives you total confidence in your next move.
Your all-in-one insights hub: introducing NIQ Discover
Why settle for less when you can have it all—on your terms?
Discover is an integrated platform built for speed, flexibility, and effortless efficiency – available on demand and with unlimited access.
Gain instant access to connected insights (including cross-country European view), advanced analytics, and expert support.; all powered by NIQ Optiq AI technology.
Learn more about NIQ Optiq, your AI Insight agent here.
1
Assess your landscape and target groups
Our solutions reveal market trends and help you engage effectively with your key demographics, enhancing brand performance and unlocking growth opportunities.
2
Improve your category management
Gain insights into your category’s dynamics, retail impact, and buyer decision-drivers to master your shelf and optimize your product assortment.
3
Optimize pricing & promotions
Understand shopper responses to pricing strategies and craft promotions that resonate, boosting sales and customer engagement
4
Insights for both sides of the shelf
Whether you’re a manufacturer or retailer, benefit from our in-depth market dynamic knowledge for the FMCG industry
5
Develop effective campaigns
Identify and engage your ideal audience, test new concepts, and measure campaign success across touchpoints for more impactful marketing.
6
Perfect the path-to-purchase
Enhance every stage of the customer journey, from pre-purchase decisions to post-purchase experiences.
7
Innovate and launch successfully
Launch with Confidence: identify new product opportunities, gauge market receptiveness, and develop strategies for successful product introductions.
8
Omnichannel reading
Get a unique omnichannel reading thanks to the most accurate digital commerce insights. Our consumer and e-commerce panels currently track in-store and online purchases for more than 5.6M consumers across 53 countries.
9
Access deep product attribution data
NIQ Product Insights transforms billions of data points into structured insights on claims, formulations, dietary indicators, and certifications. Dive into consumer values, lifestyles, and needs – so you can decide with confidence how to grow more, faster.
Learn more about NIQ Product Insights.
NIQ Brand Traction 2025
Discover the winning brands!
What makes a brand truly win in today’s FMCG market?
Shelf presence is only the first step. The real challenge lies in converting physical availability into consumer choice.
Discover the top FMCG brands winning the conversion game in Western Europe in our newly launched NIQ Brand Traction rankings!
EU5 Inflation Barometer
The NIQ EU5 Inflation Barometer provides a monthly, harmonized view of inflation, shopper response and volume performance across France, Germany, Italy, Spain and Great Britain
Launch Fast, Learn Faster: Are you reading the early signals before your product launch falls behind?
Discover why accessing Early Innovation Performance matters for Brands and Retailers.
A Tale of Two Consumers: The polarized mindsets reshaping global consumption
NIQ and World Data Lab reveal how brands can earn the premium, win the value choice, or avoid being lost in the middle.
Health on the Shelf: Product Attributes That Matter Most across Western Europe
Conscious consumerism is no longer a niche trend — it is reshaping consumer behaviour, brand competition and retail strategies across Western Europe.
Turn insights into real impact
Consumer behavior is always changing. If you’re relying on incomplete data, you’re already behind.
With our integrated ecosystem and expert team, you get faster insights, a holistic view and proven ROI.
The Full View of consumer behavior and brand performance
We combine retail measurement data with real consumer behavior, to offer an unrivaled, comprehensive view of the modern omni-shopper.
Insights at Your Fingertips
Access our insights efficiently and flexibly through our modern, intuitive interface, tailored for on-demand data retrieval, and easily compare cross-country insights in Europe.
Industry Pioneers at Your Service
Benefit from our long-standing expertise in FMCG to get insights that drive real-world results.
Data You Can Rely On
Our rigorous data collection and analysis ensure accuracy and reliability, making us a trusted partner in consumer insights.
Press Releases
NIQ expands Shopper Intelligence capabilities in Singapore and Hong Kong through enhanced Homescan coverage
Press Releases
The More Than $1.1 Trillion US Consumer Goods Market Is Splitting in Two, According to NIQ and World Data Lab Analysis
Press Releases
NIQ and Similarweb Advance Agentic Commerce Measurement for the AI Shopping Era
Press Releases