Shape your strategies with a 360-degree view of your shoppers
Unveil the full view of shopper insights
GfK & NIQ fuse our expertise to bring you the future of consumer insights
NielsenIQ and GfK together offer the Full View™ of customer behavior around the globe – the world’s most complete and clear view of consumer buying behavior combined with unparalleled omnichannel coverage, data platforms, and predictive analytics. And while the European GfK Consumer Panel will no longer be part of our offering, we have a clear strategic vision to provide an industry-leading approach to deliver buyer panels and consumer insights that will drive sustainable growth for top retailers and brands worldwide.
More information on the divestment of GfK Consumer Panel can be found in this press release.
Forecast trends. Drive innovation.
Stay a step ahead in a market where consumer actions are ever-evolving. We blend behavioral patterns with deep insights, offering a tailored blend of purchase analysis and survey insights to get at the heart of your shopper’s decision-making and anticipate market trends.
- Track your shoppers over time
- Survey and segment shopper groups
Assess your landscape and target groups
Our solutions reveal market trends and help you engage effectively with your key demographics, enhancing brand performance and unlocking growth opportunities.
Improve your category management
Gain insights into your category’s dynamics, retail impact, and buyer decision-drivers to master your shelf and optimize your product assortment.
Optimize pricing & promotions
Understand shopper responses to pricing strategies and craft promotions that resonate, boosting sales and customer engagement
Insights for both sides of the shelf
Whether you’re a manufacturer or retailer, benefit from our in-depth market dynamic knowledge for both FMCG and Technical Consumer Goods
Develop effective campaigns
Identify and engage your ideal audience, test new concepts, and measure campaign success across touchpoints for more impactful marketing.
Perfect the path-to-purchase
Enhance every stage of the customer journey, from pre-purchase decisions to post-purchase experiences.
Innovate and launch successfully
Launch with Confidence: identify new product opportunities, gauge market receptiveness, and develop strategies for successful product introductions.
Largest panels with the deepest insights
Our extensive panels and exclusive POS truth sets offer an unrivaled, comprehensive view of the modern omni-shopper.
Insights at Your Fingertips
Access our insights efficiently and flexibly through our modern, intuitive interface, tailored for on-demand data retrieval.
Industry Pioneers at Your Service
Benefit from our long-standing expertise in FMCG and Technical Consumer Goods to get insights that drive real-world results.
Data You Can Rely On
Our rigorous data collection and analysis ensure accuracy and reliability, making us a trusted partner in consumer insights.
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.