Workshop details and fees
Who can attend?
Manufacturers / Suppliers / Distributors / Agencies & anyone with a hunger for Revenue Management Optimization knowledge
What’s included?
Comprehensive course materials, case studies and certificate
Fees
€950 (1st participant/company)
Discount
- 5% discount for early bird (valid until March 12th)
- 5% discount for 3-5 participants/company
- 10% discount for 6 participants/company and above
For more information and registrations, please contact:
Konstantinos T. Bampos
konstantinos.bampos@nielseniq.com
Client Business Partner, Nielsen Greece & Israel
210-950-0462, 693-660-4338
Anastasis Panousopoulos
anastasis.panousopoulos@nielseniq.com
Client Business Partner, Nielsen Greece
210-950-0452, 693-655-2835
Agenda
Day 1: 09:30 – 17:30
- Introduction
- Market trends
- Pricing and Promotion Strategy Framework
- Set the brand’s price context
- Pricing Analysis and opportunities
- Price Elasticity and Cross Elasticity
- Factors affecting Elasticity Interpretation
- Promotional Elasticity
- Sales Decomposition Concept
- Price vs. Promotional Elasticity
- Promotional Strategy
Day 2: 09:30 – 17:30
- Recap Day 1
- Price and Promotion Fundamentals
- Revenue Management & Trade Optimization
- Manufacturer Margin
- Components of Trade Spend
- Elasticities’ Evaluation
- Trade Finance
- Components
- Analysis and Simulation Optimization
Session facilitator
Chryssa Asmatzi, Category Management Consulting Leader for East Europe
Chryssa has more than 25 years of experience in Retail, with expertise in all facets of marketing, branding, communications, business development and e-commerce, 7 of which in Category Management for key retailers in Greece, i.e. Carrefour Marinopoulos, Makro Cash & Carry, etc.
She is specialized in strategic planning and analysis, shopper marketing, customer insights, digital marketing and has a passion for e-business and innovative communications strategy development.
Chryssa delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing and analytics. She leads Nielsen Category Management Consulting for the EE region.
