Government & Public Sector

• Understand consumer spending and health journeys across the pre-diagnosis, diagnosis, and post-diagnosis stages.
• Map the impact of nutrition by charting areas with healthier foods sales in relation to areas of chronic disease.
• Track price versus unit sales of foods high in fat, sugar, and sodium foods as nutrition recommendations change over time.
• Measure the impact of GLP-1 drugs on grocer spending and “Food is Medicine” programs.

• Measure sales and consumer behavior on tobacco and vaping bans, and estimate the impact of a potential menthol cigarette ban.  
• Track sales related to Rx to OTC changes by federal or national agencies. Analyze OTC Naloxone sales against drug overdose data.
• Track product recalls and on-shelf inventory such as cold medicine, baby formula and critical consumer products.
• Measure last mile e-commerce deliveries and track electric vehicle sales. 

• Track consumer purchasing behavior and the impact of food inflation and shrinkflation by measuring decreasing product size alongside stagnant or slightly increasing prices. 
• Identify changes in prices of goods and services by tracking consumer tradeoffs, such as the inflation- driven decline in healthier food purchases. 

• Collect required packaging data for EPR reporting: material type, total weight, size, recyclability, and packaging usage per product, categorized by state or region.
• Track and monitor materials used in beverage containers to comply with Deposit Return Scheme (DRS) requirements.
• Analyze the sales of potential environmentally damaging products such as aerosols, herbicides, pesticides and items containing PFAS within local, state and national geographic areas.

This paper investigates shrinkflation—the phenomenon of reducing product size while maintaining or slightly increasing prices—in the U.S. retail grocery market. We analyze a decade of NielsenIQ retail scanner data to assess the prevalence and patterns of product size changes across various product categories.  

Report:  Shrinkflation and Consumer Demand

This paper shows that food price inflation varies across rural, urban, and metro counties in the United States. To quantify this disparity, we calculate food price indices using NielsenIQ retail scanner data.  

Report:  Rural-Urban Food Price Inflation Disparities in the United States  

Amid the current syndemic of obesity and climate change, little is known about the effect of extreme temperatures on dietary behavior. Using exogenous daily variations in weather and a nationally representative consumer panel in the U.S., we find that extreme heat increases the volume purchased of sugary drinks, with persistent impacts even after accounting for inter-temporal purchase shifts.  

Report: How Is Climate Fueling the Thirst for Sweetness?   

Google’s voluntary 2020 action to restrict online food and beverage advertising in the EU and UK would limit online advertising of the most unhealthful products to children in the United States if the policy were applied to the U.S. market. Researchers from New South Wales University, the University of Wollongong, and the University of North Carolina came to this conclusion after using nutrient data from NIQ Label Insight for the top 25 US food and beverage manufacturers.  

Report: Could Google help curb online advertising of unhealthy foods to US children?   

Consumption of ultra-processed foods has increased in most countries, and high consumption of such foods has been associated with non-communicable diseases. Researchers from the University of Toronto and Fundación Interamericana del Corazón Argentina used NIQ data to discover that automation can simplify and speed the process of monitoring and regulating ultra-processed foods in the global food supply.  

Report: Food Purchasing Pattern and Nutrition Quality Changes in the Time of the COVID-19 Pandemic