Government & Public Sector
Positioned at the crossroads of the public and private sectors, NielsenIQ’s actionable intelligence and insights aid policy and research outcomes to facilitate collaboration between these sectors, driving innovation and shared value.
NielsenIQ is a trusted data partner helping governments, NGOs, academia, and research organizations around the world modernize and leverage actionable insights with precision and in real-time to help shape, inform and resolve policy outcomes for a healthier, safer, and more equitable future.
Our FMCG retail sales and consumer intelligence data provide a unique consumer perspective that drives meaningful change in the realm of global, regional, and local health, nutrition, and consumer product safety challenges.This data is crucial for effective policy evaluation and ensuring policy effectiveness.
NIQ’s best-in-class data can help you
With our data, policymakers can access to up-to-date information to respond quickly to changing conditions and emerging social and economic issues and policy research topics. Analyze how government policy and strategy affect consumer shopping behavior in real-time, including the following examples:
Nutrition
- Understand consumer spending and health journeys across the pre-diagnosis, diagnosis, and post-diagnosis stages.
- Map the impact of nutrition by charting areas with healthier foods sales in relation to areas of chronic disease.
- Track price versus unit sales of foods high in fat, sugar, and sodium foods as nutrition recommendations change over time.
- Measure the impact of GLP-1 drugs on grocer spending and “Food is Medicine” programs.
Supply Chain
- Measure sales and consumer behavior on tobacco and vaping bans, and estimate the impact of a potential menthol cigarette ban.
- Track sales related to Rx to OTC changes by federal or national agencies. Analyze OTC Naloxone sales against drug overdose data.
- Track product recalls and on-shelf inventory such as cold medicine, baby formula and critical consumer products.
- Measure last mile e-commerce deliveries and track electric vehicle sales.
Pricing and Inflation
- Track consumer purchasing behavior and the impact of food inflation and shrinkflation by measuring decreasing product size alongside stagnant or slightly increasing prices.
- Identify changes in prices of goods and services by tracking consumer tradeoffs, such as the inflation- driven decline in healthier food purchases.
Sustainability
- Collect required packaging data for EPR reporting: material type, total weight, size, recyclability, and packaging usage per product, categorized by state or region.
- Track and monitor materials used in beverage containers to comply with Deposit Return Scheme (DRS) requirements.
- Analyze the sales of potential environmentally damaging products such as aerosols, herbicides, pesticides and items containing PFAS within local, state and national geographic areas.
As inflation rates continue to play out across Europe, the demand for precise inflation rate data has never been more critical.
NIQ has responded by developing a European inflation overview, calculated bottom-up – from the single barcode, by store, by week, up to Total FMCG level.
Food in America Series: Improved health through consumer insights
Food in America: A tale of wwo consumers
In America, inequality is evident in many ways and is particularly pronounced in our dietary habits. This divide seems to be expanding, particularly in the realm of food, nutrition, and Americans’ ability to maintain a healthy lifestyle.
Top wellness trends to know for 2024
Discover the latest health and wellness trends for 2024 in our eBook! Explore insights on shifting consumer behaviors and emerging product attributes. Learn about economic influences, burgeoning health trends, the rise of clean labels, consumer sustainability focus, and much more.
What’s next in wellness: Exploring the shopping patterns of budget-conscious consumers
With ongoing economic pressures, participation in the US Supplemental Nutrition Assistance Program (SNAP) became more important to consumers in 2023.
NIQ data with impact
As diet-related diseases caused by unhealthy food consumption gain more attention, scientists and academics around the world are helping inform and guide policy decisions by conducting research that examines shopping patterns, product labeling, disparate pricing, and even advertising policies. NIQ-powered research continues to be featured in the world of academia. Here’s a sampling of what researchers from Australia to Germany to the United States have discovered. This work underscores the importance of health and nutrition research in advancing evidence-based policy.
Shrinkflation and Consumer Demand
This paper investigates shrinkflation—the phenomenon of reducing product size while maintaining or slightly increasing prices—in the U.S. retail grocery market. We analyze a decade of NielsenIQ retail scanner data to assess the prevalence and patterns of product size changes across various product categories.
Urban Food Price Inflation Disparities in the United States
This paper shows that food price inflation varies across rural, urban, and metro counties in the United States. To quantify this disparity, we calculate food price indices using NielsenIQ retail scanner data.
Report: Rural-Urban Food Price Inflation Disparities in the United States
How is Climate Fueling the Thirst for Sweetness?
Amid the current syndemic of obesity and climate change, little is known about the effect of extreme temperatures on dietary behavior. Using exogenous daily variations in weather and a nationally representative consumer panel in the U.S., we find that extreme heat increases the volume purchased of sugary drinks, with persistent impacts even after accounting for inter-temporal purchase shifts.
Could Google help curb online advertising of unhealthy foods to US children?
Google’s voluntary 2020 action to restrict online food and beverage advertising in the EU and UK would limit online advertising of the most unhealthful products to children in the United States if the policy were applied to the U.S. market. Researchers from New South Wales University, the University of Wollongong, and the University of North Carolina came to this conclusion after using nutrient data from NIQ Label Insight for the top 25 US food and beverage manufacturers.
Report: Could Google help curb online advertising of unhealthy foods to US children?
Food Purchasing Pattern and Nutrition Quality Changes in the Time of the COVID-19 Pandemic
Consumption of ultra-processed foods has increased in most countries, and high consumption of such foods has been associated with non-communicable diseases. Researchers from the University of Toronto and Fundación Interamericana del Corazón Argentina used NIQ data to discover that automation can simplify and speed the process of monitoring and regulating ultra-processed foods in the global food supply.
Report: Food Purchasing Pattern and Nutrition Quality Changes in the Time of the COVID-19 Pandemic
Report
Top wellness trends to know for 2024.
Case Study
Carbs & Cals Partner with NIQ Brandbank to increase their coverage and create a better user experience
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Meet the team
Karen Mooney
Director, Government & Public Sector – International
Director, Government & Public Sector – International
With 20+ years in data and insights, Karen Mooney is passionate about NIQ’s Full View™ Measurement. As Director of NIQ International Government & Public Sector, she advises on leveraging NIQ data to shape policies, strategies, and data-driven decisions for a better future
Tim Blankshain
Director, Government & Public Sector – North America
Director, Government & Public Sector – North America
Tim brings his experience working with different agencies and manufacturers to create creative solutions meeting the unique needs of our governmental and public sector clients. Tim leads our North American government team and helps to foster relationships with current and future NIQ clients.
Jeff Gregori
Client Director, Government & Public Sector
Client Director, Government & Public Sector
Jeff’s career spans CPG, Retail and Media, primarily in consumer panel analytics, audience segmentation and targeting. Jeff now leads government client development at the federal level, creating innovative data solutions that shape policy and regulations.
Sherry Frey
Vice President, Total Wellness
Vice President, Total Wellness
With a background in market research, innovation, and consulting, Sherry has elevated clients in the fresh, CPG, and wellness sectors. She is a sought-after speaker and media resource on consumer health, wellness, and environmental issues, emphasizing the connection between personal and planetary health
Zach Point
Associate Director, Government & Public Sector
Associate Director, Government & Public Sector
Delivering big data to help in public policy is a dream come true. Working at NIQ lets me handle some of the world’s best data sources and guide them for use in better health outcomes, better economic planning, and better information for our institutions.
Zach Mathews
Associate Director, Government & Public Sector
Associate Director, Government & Public Sector
Zach’s career spans 10+ years of sales specializing in Healthcare, Non Profit, and Government Agencies. As an Associate Director, Zach helps empower decision makers to measure what matters through NIQ Data and Insights
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Client Director, Government & Public Sector
Jeff’s career spans CPG, Retail and Media, primarily in consumer panel analytics, audience segmentation and targeting. Jeff now leads government client development at the federal level, creating innovative data solutions that shape policy and regulations.
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Vice President, Total Wellness
With a background in market research, innovation, and consulting, Sherry has elevated clients in the fresh, CPG, and wellness sectors. She is a sought-after speaker and media resource on consumer health, wellness, and environmental issues, emphasizing the connection between personal and planetary health
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