Actionable Data for Plant-Based Brands of All Sizes
As consumer awareness and interest continue to grow, plant-based as a marketing/packaging claim is showing up more and more.
In fact, NielsenIQ shows a 72% growth in food and beverage items carrying the ‘plant-based’ claim over the last 3 years (+11% vs YA).
The top categories where plant-based as a claim is showing up are:
- Grocery Beverages (+300% vs 3YA)
- Dairy Eggs (+2400%)
- Grocery Diet & Nutrition (+41%)
- Grocery Salty Snacks (+90%)
- Frozen Desserts (+137%).
Unfortunately, it can be difficult to keep track of all the data you need to grow your market share in this competitive market. NielsenIQ offers a range of plant-based attribute reports and consumer panel data to give you full coverage insight into the plant-based market. You can even see the brands you are up against at Whole Foods, Amazon, and 1000+ more markets all at one low cost.
The right data can turn your plant-based claims into profit-based ones! Visit our Total Wellness Hub for wellness attributes and product claim insights.
See NielsenIQ Data in Action
Whether you exclusively sell plant-based products or are looking into particular attributes or claims, NielsenIQ data can give you a leg up. Let us show you how it works and how you can use the data to stay ahead of the competition.
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For SMBs, you can try out our Byzzer for free! Sign up for an account to get 3 free reports including category and brand trends, top 10 lists, and competitor comparison as well as a weekly email alert for your category and brand on pricing, market share, or market performance.
The Download on Plant-Based!
To lead a category, you need to understand it. We have you covered with our complimentary download of the plant-based trends.
The Pulse of Plant-Based!
The plant-based market is worth $9.7 billion. Download our free report for insights into the fast-growing plant-based food market.
Contact us to get a download of The Power of Plant Based Food & Beverage presentation from FMI & NielsenIQ.