NielsenIQ Total Wellness

Personal values and lifestyle preferences are driving consumer behavior today more than ever, outpacing the importance of foundational factors like price, availability, and brand loyalty. Businesses with a holistic strategy around wellness—including health and dietary interests, personal responsibility, and sustainability demands—will realize the complete potential of their existing portfolios and unlock millions in new revenue opportunities.

Wellness shoppers
Wellness shoppers

Shoppers are sharing what they want. Are you listening?

More than $175 billion is spent a year in the U.S. on health and wellness products, including products that meet individual dietary needs, are free from specific ingredients, follow sustainable practices or align with consumer social responsibility values. Today’s shoppers are more purposeful, better informed, and are willing to pay more for products that meet their needs. It’s essential to have the right insights into these product attributes, changing consumer habits, and the accelerating market.

Wellness market
Wellness market


Wellness emerging as mainstream

Nearly half of all health and wellness products are purchased through conventional retail outlets.


Product attributes driving discovery

81% of searches for online food and beverage products don’t include a brand name, showing consumers are looking instead for the attributes that align with their diet, lifestyle, and values.


Healthy lifestyles growing appeal

200 million U.S. consumers adhere to a diet or health-related program and 180 million have food allergies or intolerances that affect their purchase decisions.


Harness total wellness to grow revenue

13 October 2021, < 1 mins read

Wellness opportunity
Wellness opportunity

Deliver the outcomes you need to win in this growing market

  • Build customer loyalty by fulfilling shopper needs
  • Improve ROI on strategic investments
  • Track competitive landscape
  • Identify emerging trends 

Size the market opportunity

Which emerging trends are winning in your category? Who are your competitors in wellness? Take analytics-driven snapshots of your marketplace to inform better decisions.

Understand consumer intent

What are shoppers searching for? What specific attributes are most important for your brand? See why consumers are choosing to buy one brand over another and define actionable search content to optimize the shopping journey.

Maximize product discoverability

Leverage the latest technology to ensure your product attributes are comprehensive and deliver the best shopper experience with targeted merchandising. Complete an attribute audit of your brand.

Optimize innovation strategy

Make data-driven decisions to sustain successful innovation and expand product lines. By gaining insights into the evolving consumer mindset and behavior patterns, you can better invest in growth. Inform your strategic business decisions.

Wellness solutions
Wellness solutions
NielsenIQ Total Wellness is a product suite that provides reliable data, actionable insights, and powerful analytics to meet the needs of retailers, manufacturers, and emerging brands.

Unlock your opportunity

Your shoppers know what they want. With the right solutions, you can follow their wellness journeys and unlock millions in opportunities.

Related insights
Related insights