(Webinar) The roadmap to growth: Using data to drive your retail strategy

Webinar description

We’re excited to introduce The Roadmap to Growth, a new quarterly webinar series focusing on the questions we commonly hear from SMB manufacturers like yourself. Think of it as a 30-minute knowledge-sharing session. Each quarter we will dive into tactics for measuring performance and making informed decisions to address each of the 4 p’s of product, place, promotion, and price. ​
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Watch the first webinar of the series as Kelsey Michel, vice president at NielsenIQ, kicks off the series with an initial focus on product.

In this webinar, you will learn

• How manufacturers use data to benchmark performance metrics against the competition​
• Different examples of helpful metrics SMB companies should incorporate into their key performance indicators​
• How to turn those data points into meaningful conversations with retailers​
• Strategies for developing a road map to growth pursuits