NielsenIQ Insider Event
26 September 2023

Tracey Massey
Chief Operating Officer
NielsenIQ

Tracey leads NIQ with over 30 years of experience and a successful track record in enhancing and expanding global businesses.

Prior to joining NielsenIQ, Tracey served as Global President and Chief Executive Officer of Mars Pet Nutrition, where she led the world’s largest pet food business, revamping its product portfolios for continuous growth.

Phil Tate
Managing Director Global Clients
NielsenIQ

Phil has over 22 years of working at C-Suite level in major FMCG businesses. Phil has a passion for working at board level turning insight into tangible strategic recommendations that help our partners grow.

Emmanuel Fournet
Customer Success Leader
NielsenIQ

Emmanuel is an expert of the FMCG environment and has been supporting manufacturers and retailers both in France and in the US over the last 18 years. He’s passionate about data and how it can support the FMCG business and help understanding consumer behaviors.

Moderated by:
Emilie Darolles
President West Europe for NielsenIQ

Emilie is responsible for establishing a growth strategy for our business — centered around solving client challenges and creating substantial value for retailers and brands through innovative product offerings and modern technology that offer the “full view”. ​

Emilie began her career with Nielsen (now NielsenIQ) China in 2008. Since then, she has held several senior and client-centric positions across different markets in Asia and Europe, among others as Global FMCG Clients Group Leader, Global Client Business Partner, and Sales Operations Lead Markets.  ​

Prior to NielsenIQ, Emilie worked at Kantar Worldpanel in the UK and started her career with Unilever in France.  ​

Emilie is responsible for establishing a growth strategy for our business — centered around solving client challenges and creating substantial value for retailers and brands through innovative product offerings and modern technology that offer the “full view”. ​

Guest panelist:
Ioana Erhan
Senior Director Western Europe for LinkedIn

Ioana joined LinkedIn in June 2019 as a Senior Director, prior to which she has held various positions in organisations such as PricewaterhouseCoopers and Amazon. ​

Throughout her career, Ioana Erhan has developed in-depth expertise in the digital transformation of brands and companies, both in the production of digital content, the monetization of digital audiences, e-commerce and digital advertising. She has had the opportunity to lead multi-functional organizations with different teams and corporate cultures and support them in their digital transformation.   ​

Ioana Erhan is also a lecturer at Sciences Po Paris, in the Master’s degree in Media, Communication and Creative Industries.  ​

Guest panelist:
Cansu Sever
Regional E-commerce Director for Coca Cola Icecek

Cansu graduated from Bosphorus Uni @2005 in Turkey/Istanbul and she started her career in P&G Turkey Sales where she hold different positions in Sales such as Key Accounts, Distributor and Category management and Market Strategy and Planning. As of 2015 Cansu was promoted to Ecommerce Director managing a multifunctional team for all P&G brands. In 2016 In addition to ecommerce, she appointed as the head of innovation centre and she established the innovation centre in Istanbul P&G Office. As of 2018, She appointed as the regional ecommerce director in P&G for Europe and worked for 2 years. Since October 2021, she has been working as the Regional ecommerce director for Coca Cola Icecek where she is leading the ecommerce strategy, online retailer management, organization set up, including how to evolve sales channels into a omnichannel working environment for 11 markets of Coca Cola. ​​