Get the Full View of Sweets and Snacks with NIQ
Data & Insights for Sweets and Snack Brands of All Sizes
Make your sales a little bit “sweeter” with NIQ solutions that provide the Full View of the market and consumer insights at a price that fits your needs.
Whether you are new to the rapidly growing sweets and snack industry or a seasoned veteran, NIQ offers a wide range of solutions that can help you:
- Win over more retailers
- Gain more in-store presence
- Increase ROI
- Optimize pricing and promotions
- Drive product innovation
- Strengthen shopper loyalty
Even better, NIQ’s flexible pricing model is designed for both emerging and established brands looking to accelerate growth without eating up their entire budget.
Don’t let slow progress make you salty, get a clear view for future growth with NIQ data!
NIQ Experts & Speaking Sessions at Sweets and Snacks Expo
Meet our industry experts to get some valuable insights and some spirited discussions
VP at NIQ
VP at NIQ
Director at NIQ
The Evolving Business Case for Sustainability
Wednesday May 24 at 11:00 am
Speaker: Sherry Frey, VP of Total Wellness at NielsenIQ
Consumers are increasingly looking for both sustainable and socially responsible products across the store, but is there a business case for sustainability? NielsenIQ and McKinsey & Company recently released a comprehensive report, finding sustainability and social responsibility DO indeed drive business results, however, how brands and retailers approach sustainability is very nuanced, across the size, categories, and types of claims.
NIQ’s Sherry Frey will share some major insights into why businesses should adopt a sustainable model in this joint presentation on our latest research collaboration on sustainability.
Making Online Candy Purchases Sweeter: How Clickstream Data Can Drive E-Commerce
Wednesday May 24 at 1:00 pm
Speaker: Matthew Cottle, VP of Consumer Insights at NielsenIQ
NIQ’s Matthew Cottle will unveil a new study focused on how consumers are shopping for confections online and what drives shopper purchase behavior online. This brand new research was conducted exclusively for the Sweets & Snacks Expo audience and attendees will have the first look at the insights and data.
Download our Free Sweets & Snacks Infographic
The Sweets & Snacks market can be incredibly competitive and gaining shelf space or distribution requires you to be on the ball.
Luckily, no matter what stage of growth your brand is in, we have the data and expert insights and product-level attribute tracking to help you get the sweetest results.
To help get you started, download our free infographic on the state of Sweets & Snacks.
What’s Happening in Sweets & Snacks?
Try Byzzer for Free!
Emerging and growth brands can try out Byzzer powered by NIQ for free. Start revealing your pathway to growth using our FREE DATA with no commitment needed.
Signing up gets you access to 3 free reports and a weekly alert, including:
Category and Brand Trend Report
The Category and Brand Trend Report lets you understand key measures like your growth and velocity over time vs. the category.
Top 10 Lists Report
Our Top 10 Lists Report lets you identify the top-growing markets and top growing brands in your category.
Competitor Comparison Report
With the Competitor Comparison Report, you can highlight sales, pricing, velocity, distribution, and promotion activity for up to 10 brands.
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