NIQ Helps Grocery Brands Get the Full View

Grocery brands are facing more growing competition and shifting consumer behaviors than ever before. NIQ provides a one-stop-shop giving you the most clear and comprehensive market data and insights so you can see the pathway to growth at a price that fits your budget.

How Does NIQ Help Grocery Brands Grow?

Full Market Coverage

NIQ Grocery data includes Walmart, Whole Foods Market, Amazon (8x more data than the competition), independent retailers, online stores, and more.

Flexible, Granular Data

NIQ grocery data covers 60 super categories, more than 600 subcategories, and more than 550,000 UPCs updated weekly.

Expert Guidance

We’re not just data providers, we’re industry experts. From webinars to reports to speaking engagements, we’re always here to share the knowledge.

Attribute Tracking

NIQ tracks 1,500+ product attributes including both Stated and Qualified (10x more than the competition), giving you insights into the most sought-after product attributes and how to use them.

Omnichannel Insight

With more than 1 Million panelists in the NIQ database and 100,000+ active monthly, it’s easier than ever to understand how consumers are shopping and why.

Comprehensive Analytics

With NIQ, you get access to POS, shopper & demographic, and omnichannel data. You’ll also get insights into Pricing & Promotion, Assortment, and more all in one tool.

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Meet the NIQ Grocery Leaders

Learn more about our grocery experts and what motivates them to help your grocery brand grow

Patrick Dougherty

Director at NielsenIQ

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Renee Balkcom

VP at NielsenIQ

Connect on LinkedIn

NIQ & Grocery Associations

NIQ proudly works with industry associations like the Sugar Council, National Confectioners Association, Specialty Food Association, and more to help get retail data and resources into the hands of small and emerging brands. Members of partner organizations can get special discounts, invites to exclusive events, and more. 

Emerging Grocery Brands, Try Byzzer™ for Free!

Emerging and growth grocery brands can try out Byzzer™ powered by NIQ for free. Start revealing your pathway to growth using our FREE DATA with no commitment needed.

Signing up gets you access to 3 free reports and a weekly alert, including: