Education
NIQ Helps Grocery Brands Get the Full View™
Grocery brands are facing more growing competition and shifting consumer behaviors than ever before. NIQ provides a one-stop-shop giving you the most clear and comprehensive market data and insights so you can see the pathway to growth at a price that fits your budget.
How Does NIQ Help Grocery Brands Grow?
Full Market Coverage
NIQ Grocery data includes Walmart, Whole Foods Market, Amazon (8x more data than the competition), independent retailers, online stores, and more.
Flexible, Granular Data
NIQ grocery data covers 60 super categories, more than 600 subcategories, and more than 550,000 UPCs updated weekly.
Expert Guidance
We’re not just data providers, we’re industry experts. From webinars to reports to speaking engagements, we’re always here to share the knowledge.
Attribute Tracking
NIQ tracks 1,500+ product attributes including both Stated and Qualified (10x more than the competition), giving you insights into the most sought-after product attributes and how to use them.
Omnichannel Insight
With more than 1 Million panelists in the NIQ database and 100,000+ active monthly, it’s easier than ever to understand how consumers are shopping and why.
Comprehensive Analytics
With NIQ, you get access to POS, shopper & demographic, and omnichannel data. You’ll also get insights into Pricing & Promotion, Assortment, and more all in one tool.
Join Us at Sweets & Snacks Expo 2023
May 22–25 | Chicago, IL
Meet our NIQ experts at the Expo to get data & insights for Sweets and Snack Brands of all sizes. Don’t let slow progress make you salty, let us help you get a more clear view of the market so you can make your sales a little bit “sweeter”.
Meet the NIQ Grocery Leaders
Learn more about our grocery experts and what motivates them to help your grocery brand grow
NIQ & Grocery Associations
NIQ proudly works with industry associations like the Sugar Council, National Confectioners Association, Specialty Food Association, and more to help get retail data and resources into the hands of small and emerging brands. Members of partner organizations can get special discounts, invites to exclusive events, and more.
Emerging Grocery Brands, Try Byzzer for Free!
Emerging and growth grocery brands can try out Byzzer powered by NIQ for free. Start revealing your pathway to growth using our FREE DATA with no commitment needed.
Signing up gets you access to 3 free reports and a weekly alert, including:
- Category and Brand Trend Report
The Category and Brand Trend Report lets you understand key measures like your growth and velocity over time vs. the category.
- Top 10 Lists Report
Our Top 10 Lists Report lets you identify the top-growing markets and top growing brands in your category.
- Competitor Comparison Report
With the Competitor Comparison Report, you can highlight sales, pricing, velocity, distribution, and promotion activity for up to 10 brands.
- Alerts
Use Alerts to get weekly updates on market performance or another topic of your choice right in your inbox.