Grocery

Helping Grocery brands grow with the Full View™

The Grocery category has undergone a dramatic transformation in recent years, driven by a combination of evolving consumer behaviors, technological advancements, and a competitive retail landscape. Keeping pace with shifting industry trends requires understanding customer behaviors, sales trends, growth opportunities, and future demand.

NIQ provides grocery brands a one-stop-shop, giving you the most clear and comprehensive market data and insights so you can see the pathway to growth at a price that fits your budget. Our powerful suite of solutions offers the Full View™ of consumer trends, category performance, and market dynamics, helping brands navigate the evolving landscape of the grocery market. Whether you’re a retailer, manufacturer, or an emerging brand, NIQ’s trusted data and insights enable you to make informed decisions, unlock growth opportunities, and stay competitive in an increasingly dynamic marketplace.

With NIQ’s world-class data analytics, insights, and support you get:

Full market coverage – NIQ Grocery data includes Walmart, Whole Foods Market, Amazon (8x more data than the competition), independent retailers, online stores, and more.
Flexible, granular data – NIQ grocery data covers 60 super categories, more than 600 subcategories, and more than 550,000 UPCs updated weekly.
Attribute tracking – NIQ tracks 1,500+ product attributes including both Stated and Qualified (10x more than the competition), giving you insights into the most sought-after product attributes and how to use them.
Omnichannel insights – With more than 1 Million panelists in the NIQ database and 100,000+ active monthly, it’s easier than ever to understand how consumers are shopping and why.
Expert guidance – We’re not just data providers, we’re industry experts. From webinars to reports to speaking engagements, we’re always here to share the knowledge.

Daily Crunch

“Before using NIQ, we were manually gathering data from our distributors, which didn’t provide a complete picture. Over the last four months with utilizing NIQ, we’ve accessed invaluable data about our brand and competitors, enabling us to gain a comprehensive and accurate view. This data has been crucial for staying ahead with current retailers, exploring new opportunities, and attracting investors. As a small team, we lack the bandwidth to create detailed reports and visuals on our own, so NIQ’s automated stories and PowerPoint decks have truly been a game changer for our business.”

NIQ & Grocery Associations

NIQ proudly works with industry associations like the Sugar Council, National Confectioners Association, Specialty Food Association, and more to help get retail data and resources into the hands of small and emerging brands. Members of partner organizations can get special discounts, invites to exclusive events, and more.

Learn More

Analysis

2024 Grocery Trends: A Mid-Year Guide

2024 has been challenging and many grocery brands are feeling the pressure. Here are some key trends impacting their growth.

Defending Shelf Space in the Grocery Department

The fight for shelf space in grocery stores has never been more intense. Are you ready?

Infographic

Defending Shelf Space in the Grocery Department

Download infographic

Byzzer for Emerging Brands

No matter your brand size, you deserve the Full View™. Get expert insights and data solutions for emerging brands and beyond, from the first and still most sophisticated data provider.

Unlock free access