2024 NIQ-GfK Taiwan Intelligence Summit
Navigating the future: Innovating intelligence
25 July 2024, Thursday
2:00 pm – 5:00 pm
(Registration start at 1:30 pm)
Shangri-La Far Eastern, Taipei
To confirm your attendance, please register.
Focus on Asia and Taiwan
In recent years, the global retail landscape has been revolutionized by digitalization, pandemic challenges, and rising prices, leading to subtle shifts in consumer attitudes and buying behaviors. The Taiwanese market has also been significantly affected.
At this 2024 NIQ-GfK Intelligence Summit, our presenters will thoroughly analyze the growth trends of the FMCG (Fast-Moving Consumer Goods) and 3C (Computer, Communication, and Consumer Electronics) industries in Asia, with a special focus on Taiwan. This analysis will help you stay ahead of market demands and identify rapidly growing product categories.
Unlock the future of retail with NIQ-GfK
We invite you to our exclusive event, where you will gain deep insights into the ever-evolving global retail market. This summit is designed to help you stay ahead of industry trends and adapt to the dynamic changes shaping consumer behavior.
- Discover how to utilize digital intelligence and other cutting-edge tools to more accurately grasp and respond to market demands.
- Learn strategies for turning new products into growth engines and identify the most effective channels to elevate your business
- Benefit from valuable insights through concrete case studies and successful market strategies
Featured Speakers
Prof. Dr. Hsi-Peng Lu
Distinguished Professor
National Taiwan University of Science & Technology
Spencer Hung
Managing Director
NIQ Taiwan & Hong Kong
Daniel Lee
Customer Success Director, A&I Lead of Taiwan
NIQ
Thomas Pun
Senior Director of BASES, North Asia
NIQ
Gloriana Tang
Analytics Lead of Taiwan
NIQ
Celia Chen
Supervisor, China News Section, News Department
TVBS
Agenda
| Time | Session |
| 1:30 pm – 2:00 pm | Registration & Networking |
| 2:00 pm – 2:05 pm | Introduction |
| 2:05 pm – 2:15 pm | Opening remarks |
| 2:15 pm – 2:25 pm | Keynote: Challenges & Opportunities in Data Economy Era Speaker: Prof. Dr. Hsi-Peng Lu, Distinguished Professor, National Taiwan University of Science & Technology |
| 2:25 pm – 2:55 pm | Keynote: Navigating New Digital Era of Retail – Market Transformation & Consumer Innovation Speaker: Daniel Lee, Customer Success Director, A&I Lead of Taiwan, NIQ |
| 2:55 pm – 3:25 pm | Keynote: How to Drive Innovation Success During Inflation Spike Speaker: Thomas Pun, Senior Director of BASES, North Asia, NIQ |
| 3:25 pm – 3:45 pm | Tea Break |
| 3:45 pm – 4:05 pm | Keynote: Harnessing Digital Intelligence – Innovative Marketing Strategies to Capture the New Generation of Customers |
| 4:05 pm – 4:25 pm | Keynote: Rethink Price & Promotion – Unlock Growth with Smart Spent Speaker: Gloriana Tang, Analytics Lead of Taiwan, NIQ |
| 4:25 pm – 4:55 pm | Panel Discussion |
| 4:55 pm – 5:00 pm | Closing |
Register now
Don’t miss this opportunity to stay at the forefront of market trends and strategies. Register now to secure your spot!
Get the Full View™ with NIQ-GfK at the Intelligence Summit.
