Webinar

Webinar description

Explore the latest trends in the alcohol industry!

NIQ’s investment and dedication to the Beverage Alcohol industry have led us to an enhanced Liquor channel that offers expanded geographic coverage for open states in the US. This measure sets a new standard for market coverage in the industry, allowing deeper analysis of the data to develop more actionable insights.

Join NIQ BevAl industry experts Jon Berg and Kaleigh Theriault as they unveil the latest trends for the Beer, Wine, and Spirits industry.

Brought to you by

Jon Berg

VP, BevAl Thought Leadership
NIQ

Jon started his career working in sales for Pfizer but moved over to the Beverage Alcohol industry where he has been for the last 18 years. His work history has been with MillerCoors, Bacardi USA and Moet Hennessy. Jon’s roles have been focused on commercial insights development, category management, shopper research and retail pricing design. His investigative work and primary consumer research has taken him to all the major US and Canadian markets, as well as global projects in Europe. Now within the Thought Leadership framework at NielsenIQ, Jon is working across BevAl segments to develop insights material that can support and help define NIQ client success.

Kaleigh Theriault

Director of BevAl Thought Leadership

NIQ

Kaleigh has 9 years of NIQ experience and considerable background working with clients in multiple categories.  She has been involved with the Beverage Alcohol category for the last five years working on Thought Leadership, industry insights, and client specific business questions and projects.  Kaleigh brings a unique skillset of analytic capabilities, as well as commercial selling story creation, and has significant background in bringing consumer insights to the forefront in support of sales trends.  She has been pivotal in the NIQ strategy and tactics for Beverage Alcohol as the industry changes and develops.